Академический Документы
Профессиональный Документы
Культура Документы
By
Avinash Sharma
MBA(Roll No.-12)
WHAT ?
What is Culture?
Culture is a very critical component of business
environment and has varying definitions. According to a
popular one by E.B.Taylor, “Culture of a civilization is the
complex whole which includes knowledge, belief, art, morals,
law, custom and other capabilities and habits acquired by man
as a member of society”.
What is a Society?
According to Davis and Blomstorm, “our modern
view of society is an ecological one ”. Ecology is concerned
with the mutual relations of human populations or systems with
their environment.
WHY ?
Why Social Affairs?
A business being a part of the ecological system
or the environment cannot forego it responsibilities towards the
society. Today, the whole society is a business’s environment.
Why Cultural Affairs?
A company setting out to do business in an
unfamiliar cultural environment may encounter several
problems if proper homework is not done. According to many
multinational businessmen cultural differences are the most
significant and troublesome variable encountered by any
multinational company.
WHY SHOULDN’T ?
Business is an independent entity and it should stick to its
business or economic duties.
Social activities should be carried out by government and
social organizations as it’s their duty.
Cost of social involvement of a business is borne by the end
customers.
Social involvement of business could lead to the dominance or
influence of business over the society.
HOW ?
The extent of business participation in social and
cultural affair vary widely and can change over time. So, it has
been summed up into different social responsibility models
which describe the evolution and the extent of social
orientation of a company or a business.
Ackerman’s Model
Halal’s Model
Carroll’s Model
ACKERMAN’S MODEL
In the year 1976, Ackerman and Bauer proposed
a three-phased model which guided the implementation of
CSR(corporate social responsibility) activities.