Академический Документы
Профессиональный Документы
Культура Документы
presented by
Client’s Brief
BBA
At PU Colleges
Campus
Executive MBA
Recruitment
At Corporate
At Degree
Parks
Colleges
ITM
Target Markets
Karnataka
•Bangalore
Kerala
•Trivandrum
•Cochi
•Thrissur
•Kozhikode
People are faced with
complicated situations
relating to the right
educational institution or
the right course.
Mom wants me to
become a doctor ,
but dad wants me
to be engineer
I want to do BBM
But from where ?
Passed my
PUC exams
with good
marks , but
what next?
Gosh , I want to quit
Completed my this job and join a
graduation , waiting better organization
for campus .....
recruitment but I but how I don't have
don’t see any good MBA degree and
companies for neither I have time to
campus study for 2 year
We give students an
answer to all these
questions.
Strategy Adopted
Pushing the TA
towards the institute
by using ATL Pulling the crowd
towards the
medium
Push institute through
•Radio hype Pull BTL interactive
•Outdoor sessions
advertising/OOH
Pratibha
Leaders of Tomorrow
Concept Note
Establishing the fact that every individual has the potential to achieve something
in their life , they only need guidance, proper course and support to shape up
their confidence.
Interactive session @ IT
Radio & Digital media
Park
Interactive session @ IT
Radio & Digital media
Park
Promotion on radio will be done as a part of the campaign. For this purpose, 16 – 20
spots per day will be used for a span of 15 days.
Radio contest, RJ mentions as per campaign for buzz will run accordingly.
Event date we will have live Studio shift – where in we will take live link and
coverage of the event.
Pre Buzz – Social Media
We will use the official Facebook page of ITM to attract our TG in the form of riddles,
questions, pictures and inspirational videos.
In addition to this we will also upload a registration form for the contest in order to
receive maximum participation.
Pre Buzz – Outdoor
Hoarding to be placed at strategic location i.e with high college footfall locations
Branding elements to be placed at CCD , McDonald's , local Ice cream parlors etc.
Table top
Posters
Banners
Leaflet cum aptitude form registration form distribution
Stage II
Interaction & Lead Generation
Executive MBA
Seminar
At the corporate parks, invitations will be given to all the employees. The
invitation will be for a seminar conducted by Robin Sharma – Robin S.
Sharma is a Canadian lawyer, leadership expert, and writer.
Robin’s inspirational speech will help the employees get motivated and opt
for new courses. He can narrate how they can be leaders by opting good to
live life at its best.
The seminar will excite the employees where and when they can get
themselves registered at the ITM counter and start with something new.
Organizations will be approached with a proposal of Executive MBA Program
for their employees.
The HR will be contacted informing them about a seminar. The main motive
of the seminar being inviting registration for EMBA Program.
In the cafeteria 2 promoters will be stationed to interact with the TG. They will
distribute cards with information about the Seminar on one side and EMBA
on the other side.
They will be invited for the Career Aptitude Test in their college. This Aptitude
test will last for one hour and will have 50 questions.
This aptitude test will help them know their potential and decide their future.
On the test for students will have to mention their Name, Contact No, Email
ID and one other reference.
Test results will be emailed to students on the email ID provided.
With this there will be a huge number of students appearing for the test.
Getting number of students to write the test will also help in generating
students data and which can be used for future references.
Each student will be given a 1GB pen drive with information on ITM and it’s
courses on it.
Degree College
Campus Recruitment
Logo Quiz
Logo quiz will be conducted in colleges to attract them towards the kiosk
and also to acquire the students’ database in order to inform them about
campus recruitment program.
There will be kiosk setup inside the College premises where a promoter will
be stationed .The participant will have to fill a form where they’ll have to
mention their name, contact number and their email id.
Data
collection
Increase
footfall of
student at
college
Awareness
Generation
Thank You