BUSINESS RESEARCH METHODS

 Problem using mobile banking

Presented by
Akshay Gupta (20181014)
Soham Moghe (20181031)
Pranav Sarawagi (20181042)
Yogesh Sharma (20181047)
Executive Summary
 The purpose for the research was to study the problem
faced by the individual using the mobile banking.
 Also to see how comfortable people using Mobile banking .
 The objective of the study was to see what is opinion of
respondent towards M-Banking

 OBJECTIVES:
 To study whether mobile banking is safe , secure and easy to
use.
 To find out if there is enough awareness about mobile
banking.
 To conclude what people prefer the most- mobile, internet
or traditional banking.
Scope of Study
 The general purpose of the study was too
see whether mobile Banking is popular.
 For the research we have taken Mumbai
as a target area for the sample.
 The sample size was 57 respondents in
total in total.
Introduction
 Mobile banking is the act of making
financial transactions on a mobile device
(cell phone, tablet, etc.).
 Mobile banking refers to the use of a
smartphone or other cellular device to
perform online banking tasks while away
from your home computer, such as
monitoring account balances,
transferring funds between accounts, bill
payment and locating an ATM.
Methodology
 The questionnaire contained closed ended
questions.
 The options given were Strongly Agree ,
Agree, Disagree, Strongly Disagree
 The responses were noted by Google
Forms.
 Simple random sampling technique was used.
 Various Test such as Anova , Descriptive
statistics , Percentage Analysis , Correlation
were used.
Literature Review
 Literature 1 - Beyond the commercial potential,
mobile money can have social and economic
benefits. Access to financial services lowers the
cost of sending and receiving remittances,
improves the safety and security of cash, and
makes payments more convenient.
 Article Name - Capturing the promise of mobile
banking in emerging markets
 Author - Christopher P. Beshouri and Jon Gravråk
 Journal Name and Year - McKinsey Quarterly,
2010
 Literature 2 - Customers frequently do not
trust Internet technology for three reasons:
security of the system, distrust of
service providers, and worries about
the reliability of Internet services.
 Article Name - Barriers to Mobile banking
adoption: a qualitative study among
corporate customers in Thailand.
 Author - Mark Speece and Siriluck
Rotchanakitumnuai.
 Journal Name and Year - International
Journal of Bank Marketing , 2003
 Percentage Analysis
Strongly Strongly Strongly Strongly
Variable agree Agree disagree disagree Total agree Agree disagree disagree
Big or Huge
Transactions 6 33 14 4 57 10.53 57.89 24.56 7.02 100.00
Safety and
Security 10 36 8 3 57 17.54 63.16 14.04 5.26 100.00
Ease of Use 13 33 8 3 57 22.81 57.89 14.04 5.26 100.00
Preference 18 25 12 2 57 31.58 43.86 21.05 3.51 100.00
Tutorials/Awarne
ss 3 28 17 9 57 5.26 49.12 29.82 15.79 100.00
Ease of Use 6 34 13 4 57 10.53 59.65 22.81 7.02 100.00
Quality of
internet
connection. 32 24 0 1 57 56.14 42.11 0.00 1.75 100.00
Adopt to
Changes. 9 31 12 5 57 15.79 54.39 21.05 8.77 100.00
Time Consuming 31 23 2 1 57 54.39 40.35 3.51 1.75 100.00
 Perentage Analysis
70.00

60.00

50.00

40.00

30.00
Strongly agree
Agree
20.00
disagree
Strongly disagree
10.00

0.00
 Preferred Option

14%

28%

Traditional Banking
Mobile Banking
Internet Banking
Mobile Wallets

12%
46%
Correlation Between Age and
Variables
Variables Corelation
Have you ever
used mobile
banking? 0.045499439
Big or Huge
Transactions 0.19877811
Safety and
Security 0.187459442
Ease of Use 0.199733865
Preference 0.303084085
Tutorials/Awar
ness 0.07270709
Ease of Use 0.136607384
Quality of
internet
connection. 0.102062073
Adopt to
Changes. 0.265465422
Time
Consuming 0.027551278
 Z-test Between Type of Occupation and
Preference of respondent.
 Ho- There is no significant difference between the Type of Occupation on the Preference of respondent
 Ha -There is significant difference between the Type of Occupation on the Preference of respondent

z-Test: Two Sample for Means

Prefered
Type of occupation? option
Mean 2.01754386 2.54386
Known Variance 1.48 1.1
Observations 57 57
Hypothesized Mean Difference 0
z -2.47385348
P(Z<=z) one-tail 0.006683225
z Critical one-tail 1.644853627
P(Z<=z) two-tail 0.01336645
z Critical two-tail 1.959963985

 P Value is Less than α = 0.05

 It is found from the Table above that the Null hypothesis (Ho) is rejected (Significant)
 Hence There is significant difference between the Type of Occupation on the Preference of respondent
 Z-test Between Age and Ease of use.
 Ho- There is no significant difference between the Age and Ease of use.
 Ha -There is significant difference between the Age and Ease of use.

Ease of
Age? use
Mean 1.210526316 2.263158
Known Variance 0.45 0.55
Observations 57 57
Hypothesized Mean Difference 0
z -7.947194142
P(Z<=z) one-tail 0.0000000000000010
z Critical one-tail 1.644853627
P(Z<=z) two-tail 0.000000000000002
z Critical two-tail 1.959963985

 P Value is Less than α = 0.05

 It is found from the Table above that the Null hypothesis (Ho) is rejected (Significant)
 Hence,there is significant difference between the Age and Ease of use.
 Chi Square Test on Safety and Security.
 Ho- Mobile banking is safe and secure
 Ha - Mobile banking is not safe and secure

COMFORTABLE SAFE AND SECURE TOTAL

HIGH (STRONGLY AGREE AND AGREE) 39 46 85
LOW (STRONGLY DISAGREE AND DISAGREE) 18 11 29
TOTAL 57 57 114

OBSEERVED EXPECTED (O-E) (O-E)2 (O-E)2/E

39 42.5 -3.5 12.25 0.288235
46 42.5 3.5 12.25 0.288235
18 14.5 3.5 12.25 0.844828
11 14.5 -3.5 12.25 0.844828

CALCULATED 2.266126
DF (2-1)(2-1) 1
ALPHA 0.05
CRICTAL 3.8415

NULL HYPOTHESIS IS
ACCEPTED
Analysis and conclusion
 During the early times people faced a lot of
problems while using M-banking and had a bad
perception towards it.
 80% of the respondents have used m-banking.
 But now we can see people think M-banking is
safe and secure (17.5% Strongly Agree and 60.2%
agree)
 Also 75% People are ready to use M-Bankng
Instead of Traditional Banking
 A problem related to ease of use is that almost
45% of the banks don’t give tutorials on how to
use M-Banking.
Limitations
 Difficult to convince the respondents to
fill the form
 Time constraints.
Thank you