5 Money SavingTips

FOR SMALL BUSINESSMARKETING

Marketing is a must

For any business to attain customers a n d gain profits, marketing is a

must, regardless of the industry your business operates in. However,
marketing is one of the few business functions that c a n b e highly
d e m a n d i n g in various aspects, especially the budget. A n d if yours is a
startup or a small business, o n a n extremely tight budget, things only
get more complicated. But, there is g o o d news; marketing doesn’t
necessarily have to cost you loads of money, bot even hundreds of
dollars.

Whether you o w n a startup co mpany that’s just finding its grip in

the industry, or the owner of a n established business looking to cut
d o w n on marketing costs, there are numerous ways you c a n
market o n a budget. W h e n you spend your mon ey wisely, even the
minimal a m o u nt you have will b e able to bring to your business all
the benefits of any traditional marketing plan or strategy. Also, with
today’s extremely competitive market a n d everyone trying to sell
their products or services with alluring advertisements, it is
important for business owners to understand that even a small
b u d g e t c a n bring in great results.

Here are 5 m o n e y saving tips for marketing o n a budget:

Establish a Marketing Strategy

Having a sound strategy is extremely crucial to market your business,

even with a shoestring budget. Following are the steps to b e
followed for the same:

The first step is to identify a n d understand your target audience, for

which you need to perform market research. With a limited budget,
your best bet is to d o secondary research, which m e a n s using
market research data that have been collected a n d recorded by
others.

Next, you need to know your market potential. This gives you a n
estimate of the d e m a n d for your products over a specific time frame.

C o m e u p with a n idea that resonates best with your target market,

a n d always deliver o n the same.

O n c e you have all of this done, have your marketing focus only o n
this customer base in order to prevent using your available resources
very thinly that your co mpany goes unrecognized.
Take Advantage of Social Media

Today, it is really hard to find someone w h o is not o n at least a single

social media platform; therefore, social media is one of the best ways
to attain the best benefits off your marketing budget. There are a
lot of ways you can market o n social media: encourage your
customers to follow a n d leave reviews o n your company’s social
media pages, so anyone visiting the p a g e c a n know your positives;
post content that attracts people to purchase from you, a n d this c a n
include contests, coupon codes, photos a n d videos of n e w products,
a n d more. For those of your businesses that are image-oriented,
Instagram would b e a n excellent marketing platform.
Make Your Content E n g a g i n g

Content marketing is a n excellent low cost technique that c a n b e

used by any business; all you need to d o is create a blog o n your
company’s website a n d publish content that are not only relevant to
your target audience, but also engaging, entertaining, a n d of h ig h
quality. Since you c a n d o this yourself a n d because publishing
content c a n b e done for free, you c a n m a k e the best use of this
technique to market your products. Even if you are not a writer
yourself, hiring a couple writers w h o c a n also edit a n d publish
content will cost you only meager.

In addition to creating n e w content, also think about recycling the

existing content o n your website. For instance, o n those articles that
contain research or statistics-related content, update the s a m e with
n e w statistics o n the topic a n d re-publish the article o n your blog.
Another effective option is to create infographics using the data you
have in your articles; people always like anything visual, therefore, this
will b e a great way to attract n e w customers as well as keep your
existing customers engaged.
Start a Customer Referral Program

O n e other cost-effective marketing strategy that c a n b e implemented

by any business in any industry is asking for reviews a n d referrals
from your satisfied customers. After all, there is n o better way to attain
a loyal customer base than word of mouth, a n d w h e n your existing
satisfied customers r e c o m m e n d your company’s n a m e to people
they know, their trust in your brand grows automatically.

W h e n you want something from your customers, you m u s t b e ready

to give t h e m something in return. In this case, you need to offer
s o m e kind of reward w h e n customers refer your business to
someone. It could b e a monetary reward, say $10 off o n their next
order, or anything that you kno w will please them.
Email Marketing Always Works

Email marketing has always been a n underappreciated marketing

technique; but, the fact is that, it c a n deliver a m a z i n g results w h e n
done right, a n d is the perfect choice for those o n a budget. This
far-reaching marketing technique not only helps you attract n e w
customers, but also stay in touch with your existing ones, m a k i n g
your relationships m u c h stronger. F r o m welcome emails to
customer service content to sale/ discount series to abandoned
cart emails, there are plenty of ways you can e n g a g e your
customers with.

Marketing isn’t something that will empty your bank. It c a n most

certainly b e done within your b u d g e t while achieving the results
you expect.