Marketing Update Dec 2017

M&S Backlit Christmas Carnival Vodafone Backlit

Budget, Income & Expense Detail Dec 2017

ACTUAL
Sr.No. Income
Dec-17
Income
1 Signage 73733
2 Promotional activities

3 Collaborative Marketing 86844

Total Income 160577

Expense
1 Branding Expenses

2 Event Expenses 3,00,000

Media buy (Online, radio,
3 Outdoor, Print & 366000
Sponsorships)
4 Management cost 24000
5 Miscellaneous 9400

Total Expenses 6,99,400

Net Inflow (5,38,823)
Budget, Income & Expense Detail Dec 2017

ACTUAL
Sr.No. Income
Dec-17 Dec-17
Income
1 Signage 2.2 0.74
2 Promotional activities 1.1
3 Collaborative Marketing 1.71 0.87
Total Income 5.01 1.61
Expense
1 Branding Expenses 0.28
2 Event Expenses 1.75 3
3 Media buy (Online,
radio, Outdoor, Print &
Sponsorships) 2.48 3.66

4 Management cost 0.24 0.24

5 Miscellaneous 0.1 0.09

Total Expenses 4.85 6.99

Net Inflow
0.16 (5.39)
Budget, Income & Expense Detail Dec 2017

Sr. No. YTD 17-18-Dec 2017

Income Projected Actual
1 Signage 15.23 10.97
2 Promotional activities 8.32 0.4
3 Collaborative Marketing 13.23 8.81
Total Income 36.78 20.18
Expense

Branding Expenses, Loyalty

1 1.48 0.38
Program, Internal Branding

Event Expense / Printing

2 9.1 6.53
collaterals
Media buy (Online, Radio,
3 Outdoor, Print & 22.07 14.52
Sponsorships)
4 Management cost 2.12 2.08
5 Miscellaneous cost 1.4 0.42
Total Expenses 36.17 23.93
Net Inflow / Outflow 0.61 (3.75)
Paid Promotion in Dec– 2017
(Vodafone)
Paid Promotion in Dec – 2017
(Marks & Spencer)
Promotional Activities Carried out in Dec
2017
Event Flow – Christmas
Carnival

Date Event
22nd & 23rd Dec Mini Militia Game Competition
24th Dec One Minute Games
25th Dec Singing Competition
26th Dec Dance Competition
27th Dec Carol Singing
28th Dec Cake Eating Competition
29th Dec Magic Show
30th Dec Stand Up Comedy
31st Dec Dance Performance
Promotional Activities Carried out in Dec
2017
Food Festival – 22 Dec – 31 Dec
nd st
 Promotional Activities Carried out in Dec
2017
Promoting the Event
Calling done to existing database of customers to invite them
for the event and for registrations.
Half page newspaper advertisement in Ahmedabad times to
promote the event
Jingles played on Mirchi Love, Radio Mirchi & Radio City
RJ Ekta from Mirchi Love visited CG Square on 22nd Dec
and did a coverage of the food festival and the event on her
Social media page
RJ Ruhan from Radio Mirchi visited on 30th Dec 2017
SMS Blast to existing and new customers
Social Media promotion
More than 600 participations received for Mini Militia Game
Competition
 Promotional Activities Carried out in Dec
2017
Promoting the Event
Calling done to existing database of customers to invite them
for the event and for registrations.
Half page newspaper advertisement in Ahmedabad times to
promote the event
Jingles played on Mirchi Love, Radio Mirchi & Radio City
RJ Ekta from Mirchi Love visited CG Square on 22nd Dec
and did a coverage of the food festival and the event on her
Social media page
RJ Ruhan from Radio Mirchi visited on 30th Dec 2017
SMS Blast to existing and new customers
Social Media promotion
More than 600 participations received for Mini Militia Game
Competition
Promotional Activities Carried out in Dec 2017

News Paper Advertisement – Ahmedabad Times

News Paper Ad on 23rd December 2017

Promotional Activities Carried out in Dec
2017
Radio Jingles – 22 – 31 Dec
nd st

Radio jingle Played in Mirchi Love ,Radio Mirchi, Radio City

 Promotional Activities Carried out in Dec
2017

Christmas Tree
 Promotional Activities Carried out in Dec
2017

Christmas Carnival - Setup

Promotional Activities Carried out in Dec
2017

RJ Ekta @ Food Festival

Rj Ekta Visited Food Festival on 22nd December 2017

Promotional Activities Carried out in Dec
2017
Mini Militia Game Competition – 22nd & 23rd Dec 2017
Promotional Activities Carried out in Dec
2017

One Minute Game show – 24th Dec

Promotional Activities Carried out in Dec
2017
Singing Competition – 25th Dec
Promotional Activities Carried out in Dec
2017
Dance Competition – 26th Dec
Promotional Activities Carried out in Dec
2017

Cake Eating Competition – 28th Dec

 Promotional Activities Carried out in Dec
2017

Food Stalls @ Food Festival

Thank you