BRAND’S IMPACT ON

PRODUCT’S SALES VOLUME

Presented by:
Abhishek Bhardwaj
00115603917
2ndYear (Sec A)
 Objectives
• To know the brand’s effect on sales volume.
• To know the effect of advertisement and
packaging on brand.
• To know the impact of brand on consumer’s
money spending.
• To know whether the brand influences the
buying decision of the customer.
 Research Methodology

• Research Design: Descriptive Research.

• Sample Size: 100
• Sources of Data: Primary Data (A sample of
100 respondents at various places i.e. malls,
markets etc. have been interviewed with the
help of a structured questionnaire to ascertain
their views).
• Sampling Techniques: Non Random Sampling.
 Data Analysis
1. Only Brand is a logo.
Only Brand is a logo
S.No. Only Brand is No. of Percentage
a logo Repondents of
Repondents

22% 25% Strongly Agree

1 Strongly Agree 25 25%
4% Agree
2 Agree 45 45%
Neutral
4% 45% Disagree 3 Neutral 4 4%
strongly Disagree
4 Disagree 4 4%
5 strongly 22 22%
Disagree

Total 100 100%

Interpretation :
45% respondents are agreed that only brand is a logo.
2. Simple Brand name is better than complex.

Simple Brand name is better than S.No. Simple No. of Percentage

complex Brand Reponden of
name is ts Repondent
better than s
strongly
Disagree
complex
20% 1 Strongly 50 50%
Disagree
6% Strongly Agree
Agree 2 Agree 20 20%
Neutral 50%
4% 3 Neutral 4 4%
Agree 4 Disagree 6 6%
20%
5 strongly 20 20%
Disagree
Total 100 100%
Interpretation :
50% respondents are strongly agreed that Simple Brand name
is better than complex.
3. Good Adevertising Can Enhance The Brand Image.
Good Adevertising Can Enhance The S.No Good No. of Percentage
Brand Image . Adevertising Repondents of
Can Enhance Repondents
11% 20% The Brand
29% Image
Strongly Agree

Agree

Neutral 1 Strongly 20 20%

Disagree Agree
0% 40% strongly Disagree 2 Agree 40 40%
3 Neutral 0 0%
4 Disagree 29 29%
5 strongly 11 11%
Disagree
Total 100 100%
Interpretation :
40% respondents are agreed that Good Adevertising Can
Enhance The Brand Image.
 4. Slogan Makes a Favorable impression of their
Brands.
Slogan Makes a Favorable S.No Slogan Makes No. of Percentage
impression of their Brands . a Favorable Repondents of
Strongly Agree
impression of Repondents
18% 5% their Brands
5% Agree

Neutral
1 Strongly 5 5%
Agree
Disagree
2 Agree 70 70%
strongly 3 Neutral 2 2%
2% Disagree
4 Disagree 18 18%
5 strongly 5 5%
70%
Disagree
Total 100 100%
Interpretation :
70% respondents are agreed that Slogan Makes a Favorable
impression of their Brands.
5. Good Packaging and Known Brand effects Buying
Decision. S.No. Good No. of Percentage
Packaging Repondents of
Good Packaging and Known Brand and Known Repondents
effects Buying Decision Brand
effects
Buying
5%
Decision
Strongly Agree
5% 15% 40% 1 Strongly 40 40%
Agree
Neutral Agree
35% Disagree 2 Agree 35 35%
strongly Disagree
3 Neutral 5 5%
4 Disagree 15 15%
5 strongly 5 5%
Disagree
Total 100 100%
Interpretation :
majority of respondents agreed that Good Packaging and
Known Brand effects Buying Decision
 6. Buy Branded Products for Social Recognition.
Buy Branded Products for Social S.No. Buy Branded No. of Percentage
Recognition Products for Repondents of
Strongly Agree Social Repondents
5% Agree Recognition
Neutral
1 Strongly Agree 20 20%
20% Disagree

25% 2 Agree 30 30%

3 Neutral 20 20%
4 Disagree 25 25%
30%
20% 5 strongly 5 5%
Disagree
Total 100 100%

Interpretation :
30% respondents agreed that Buy Branded Products for
Social Recognition.
 7. willing to pay a higher Price to Buy a Popular
Brand Products
S.No. willing to pay No. of Percentage of
Willing to pay a higher Price
a higher Repondents Repondents
to Buy a Popular Brand
Products Price to Buy
a Popular
Neutral
Disagree Brand
10%
Agree 40% Products
30%
1 Strongly 15 15%
Other Agree
45%
2 Agree 30 30%
Strongly strongly 3 Neutral 10 10%
Agree Disagree
15% 5%
4 Disagree 40 40%
5 strongly 5 5%
Disagree
Total 100 100%
Interpretation :
40% respondents disagreed that willing to pay a higher Price
to Buy a Popular Brand Products
 8. Well-Known Brands do not need to Enhance
their Products Quality
S.No Well-Known No. of Percentage
Well-Known Brands do not . Brands do not Repondents of
need to Enhance their Products need to Enhance Repondents
Quality their Products
Strongly Agree Agree Neutral
Quality
Disagree strongly Disagree
1 Strongly Agree 10 10%
15% 2 Agree 10 10%
40% 3 Neutral 15 15%
10% 65% 4 Disagree 40 40%
25% 5 strongly 25 25%
10% Disagree
Total 100 100%

Interpretation :
40% respondents disagreed that Well-Known Brands do not
need to Enhance their Products Quality.
 Findings
1. Lots of people do not understand the real meaning of the associated brand.
2. People tend to remember the easier name rather than a complex one.
3. Good advertising effects the brand positively majority of the respondents tend to
see it this way. Few think that advertisement does not have a positive impact on
the brand.
4. Slogan really helps promoting a brand name. It helps to have a better brand recall.
Few respondents tend to disagree as they say that they do not even remember the
slogans.
5. Packaging does effect the buying decision in a big way. Lots of people just refuse
to buy the product if it is not packaged well.
6. About 50% of respondents tend to buy branded product just to have social
recognition. A large chunk of respondents are just not worried about brand they
tend to buy something which immediately strikes them. Lots of people tend to
disagree to the fact that they buy branded product for social recognition. They buy
branded product because they are in habit of buying branded products.
7. 40% of respondents do not believe in paying high price for a branded product.
They pay high price for quality.
8. People tend to believe that if it is branded product it will be quality product and
vise versa. They really do not believe that if it s branded product they need not
check the quality of the product but generally they are not confronted with this
situation.
 Conclusions
• Majority of the respondents agree to the fact that easier brand name is a
better option
• The credibility of brand companies improve by advertisement of their
brand well.
• Some catchy slogan to improve the brand recall.
• People relate packaging to the quality so its important to have good
packaged product.
• Brands can be made in a way that they provide social recognition.
• People pay high price only if they perceive quality in the product.
 SUGGESTIONS
• Companies should look to highlight the real meaning of the brand.
• If a company wants to have a better brand recall they should go for small and easy
brand name. Through slogans Company can actually make the customer
understand the essence of the brand.
• If company do not want to good for expensive advertising then the second way out
for them is to provide good quality product over a long period.
• To improve the brand you need have good packaging material so that it does not
affect the brand.
• Brand should be able to make you feel proud when you using it, so companies
should put lot emphasis on social recognition..
• Company should maintain their quality to improve their brand image.