a biological point of view; however, behavioural, sentimental and thought variants are attributed more to the influence of culture. They are estimated to have the same emotions and feelings, and potentially the same mental capacity. Therefore, conventional differences in priorities, preferences, interests and occupations are due to parental, educational and sociocultural conditioning However, with the passage of time, advances in science and technology, 2 as well as the proposals of feminist and postmodern movements, favoured the active participation of women in socioeconomic life, Politics and culture of the country (National Institute of Statistics, Geography and Informatics, 2018). This situation has led to radical changes in the conception of the traditional structure of both sexes, allowing and promoting new alternatives for the equitable distribution of domestic, nurturing and work tasks. Good human, capable, competitive, committed, knowledge, conscious, constant,3 constructive, create, grow, worship, develop, discover, efficient, example, enterprising, dedicated, student, successful, happy, firm, human, independent, initiative, intelligent, interest, get, think, productive, professional, progress, reasonable, be someone, excel me, talented, transform, transcend, valuable, solvent and she Adult, creative, cultured, efficient, example, happy, effort, successful, happy, formal, skillful, image, important, intelligent, struggling, improve, goals, motivated, woman, organized, persevering, precise, recognized, respectable, outstanding, dreamer, overcome, superior, triumph, will, myself, person Ambitious, captivating, committed, knowledge,4 constructive, creative, cultured, fulfilled, decision, dedicated, outstanding, example, enterprising, committed, enthusiastic, study, successful, manage, greatness, guide, honorable, initiative, innovative, intelligent, struggling, objective, prepared, professional, progress, respectable, excel, workers, transcend, triumphants Admirable, learn, care, authentic, civilized, competitive, know, conscious, build, grow, critical, careful, cultured, determined, sportsmen, uninhibited, outstanding, educated, exemplary, choose, entrepreneurs, understand, committed, enthusiastic, student, successful, firm, great things, skilled, independent, intelligent, improve, model, motivate, not get high, goals, think, prepared, proactive, professional, progress, wise, get ahead, be someone, excel, excel, work, transcend, visionary. In general, men and women are developing characteristics such as courage, decision, 5 security, intellect, culture, capacity for public leadership, independence and economic leadership on the family stage. These are people with professional and social needs, with sensitivity and concern for social problems, in whom the capacity for reflection, the favorable self esteem and the need for independence are articulated with the sensibility and the desire for realization in public and private life With regard to the bonds of love, he affirms that society demands less traditional men and women, capable of transmitting sweetness, sensitivity, delicacy. Love life is an important project for both of them, who aspire to enjoy relationships of intimacy, fusion and participation in which independence and respect for personal spaces are present. In this culture, both men and women are 6 experiencing a combination of traditional and nontraditional models. Changes at this level are often slow and long term, especially when it comes to deeply rooted feelings and ideas over the centuries. However, what is happening is a transition. It is about living against the domination of predetermined roles and under new forms in the social (man, woman, family, career), which favor the idea that both can alternate between one role and another, as long as it gives them a taste without complaint 7 There are certain structures that are larger in a woman’s brain than in a man’s. In the hypothalamus, for example, there are nuclei that control some of our primary behaviors that are different. In the cerebral tonsils there are also certain differences. There are many examples of dimorphic circuits in many species of mammals, which is neither better nor worse. It’s just how it is, just like men and women have breasts, but we develop them differently. It’s the same with our brain. I think it has nothing to do with our abilities, but with how our brain structure develops. Referencias bibliográficas Maya, R. (2003). Atados a estereotipos mujeres y hombres. Cimacnoticias.Disponible en línea:http://www.cimacnoticias.com/noticias/ Las rutas de la masculinidad. Barcelona: Gedisa. Nava, J. Pocos cambios desde la época prehispánica. Anclan a las mujeres religión, temor y miseria. Valdez-Medina, J.L. (1998). Las redes semánticas naturales, usos y aplicaciones en Psicología Social. Valdez-Medina, J.L. (2009). Teoría de la paz o equilibrio: Una nueva teoría que explica las causas del miedo y del sufrimiento, y que nos enseña a combatirlos.