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Research by:
Regina Cordova
Maria Isabel Le Meur
Giusep Derleth
Presentation Outline
1. Company overview
History and location
The LUSH Business
LUSH Positioning
3. Conclusions
History
– 1978 : Supplier of The Body Shop
– 1994 : Creation of Lush in Poole (UK)
– 2005 : Still a small team but increasing sales : 120 M pounds
A worldwide company
410 shops in more than
40 countries :
UK : 83 shops
Japan : 80 shops
Canada :
4 factories:
UK, Japan, Italy, Canada
Customer relationship
– Quality customer relations / Advice / Customization
NATURAL
Cosmetics
Bodyshop
RETAIL LUXURY
L’Oréal Guerlain
Vichy Paris Givenchy Customer
relationship
quality
History LUSH in France Conclusions
Best In France: LUSH Cosmetics 5
Presentation Overview
1. Company Overview
2. Lush In France
Why France ?
Paris history and performance
Difficulties Faced
Adaptations Implemented
3. Conclusions
A comer market
– 23% of adults would pay more for environmentally-friendly products and
never buy toiletries and cosmetics tested on animals.
Legal constraints
Legal fees for hiring seasonnal employees
Key money
Employee releasement costs
Seasonal employees
Hiring process Franchises legal fees
Franchise Franchises delayed process opportunity
costs
Cutural differences
1. Company Overview
2. Lush in France
3. Conclusions
The LUSH Future
Advice from LUSH France
Flexiblility is key
Bibliography
– http://www.beaute-test.com
– http://www.lush.com
– Data Monitor
– www.icongrouponline.coma
– Organic Monitor Study
– Euromonitor International