Академический Документы
Профессиональный Документы
Культура Документы
30000
Copies
Total Cost
25000
20000
15000
10000
5000
0
Fortnight 1 Fortnight 2 Fortnight 3 Fortnight 4 Fortnight 5 Fortnight 6 Fortnight 7 Fortnight 8
Sales and Distribution
Distribution of the newspaper will mainly be done earlier
through classes.
On later stages selling through canteen desks can be done.
All direct sales are booked at full revenue. Cost of product is
deducted for 6 issues per year. Fulfillment costs are
expensed.
Direct sales of the newspaper are billed to maintain a proper
finance statement. The newspaper is an ideal vehicle to
promote these sales.
Future sales are planned directly over the internet from the
website which is to be made.
Management strategy
With a present team of 15 and increasing number of people,
we will be able to divide the complete group into sectors like
editorial, sponsorship, designing and promotional divisions.
A proper heading will be done by a President in order to
maintain the order.
The sponsorship and publishing will be 3-4 subscriptions
ahead of the actual printing.
Maintain a backup team for all sections to continue work
even during exams etc.
Financial strategy
After initial capitalization growth can be financed largely
through internal cash flow provided subscription targets are
met. In the event of a sales shortfall, marketing can be cut
back temporarily to preserve cash. Or, more likely, additional
investment may be sought to re-accelerate productive
campaigns if growth demands more funding.
The company created by this plan will generate cash as soon
as subscription base reaches critical mass.
The publishing and sponsorship will be 3-4 weeks before the
actual date of selling of the newspaper.
Projected Break-Even
Have been to many publisher houses and the proper one we found
had provided with following details for initial 1000 publishings:
Fortnight 7
Fortnight 6
Fortnight 5
Recovered via Charges
Fortnight 4 Copies
Fortnight 3
Fortnight 2
Fortnight 1