INTRODUCTION

• Online shopping is very fast in recent years.

• Focus is on the consumer’s choice.
• Online shopping attitude and behavior are related to the
consumers.
• The loyalty depends up on the ability to deliver quality,
value and satisfaction.
• However online shopping is easier for the consumer and
less price than the offline shopping.
 OBJECTIVES
• To analyze the significant difference between the online and offline
consumer groups in terms of demographic, technology use availability
and attitude of the consumer.
• To examine the factors influencing the consumer to switch from the
offline shopping to online shopping and online to offline shopping.
• The factor influencing the consumer to shop online and offline.
• To analyze whether the qualification of the consumer affect the online
shopping and offline purchasing.
 IMPACTS
ONLINE OFFLINE
 Big Sale  Trials
 Preference  Loyalty customers
 Price  Offers
 Time Saving  Festive Offers
 Quality (Brand)  Interviews
 Feedback  Quality
 SURVEY
1) AGE
2) Occupation
3) Do you like to shop online or offline?
4) How often do you shop?
5) How much time do you spend in every visit of shopping?
6) Shopping on the internet saves time.
7) Shopping online is risk.
8) Which websites do you generally visit and like to use?
9) From the websites above, which websites do you choose after
logging in as a registered user?
10) According to you, what are the most important criterion when you
buy offline?
11) According to you, what are the most important criterion when yiu
buy online?
12)
 CONCLUSION
Online shopping is a new experience and have a great impact with the consumers in
a short time of periods. Online shopping has become more effective to the
consumer. The consumer is low and high age years and consumer spend time on
offline shopping such as friends and family or a alone.
Thanks for the internet for so much valuable facility to use such as online payments,
shopping benefits, paytm , and etc . This is consider under the gender, age,
education, and occupations of the associations. The respondents from online and
offline shopping is in very positive manner.
The present studies has brought new ideas from the consumer how they do shopping
on online and offline.
The implications for future research is to collected more information from different
area, region and country also.