The Impact of the

Internet and Social

Media on Businesses
Content
 Introduction
 Target Strategies
 Factors and Implementation Steps
 Information Media
 Ethical Delimma
 Obstacles to implementing a social media
 Conclusion
 References
Introduction
 In our society things are constantly changing and
technology is always advancing

 The constant advancement with technology create a

direct impact on the workplace

 The main impact noticed effects how products and

consumers are targeted
Target Strategies

 The target strategies change as the technology

advances change.

 This also has a direct impact on how companies market

their consumers.

 The internet and social media have become one of the

most effective ways to market target audiences.
Factors and Implementation
steps
 It is important for an organization to recognize these
factors and implement steps

 Social media has become a major outlet used by

companies

 Companies must ensure they are taken the best

approach to reach as many consumers
Information Media

 Information is spread faster over social media than

any other media.

 Twenty-seven percent of Americans, social media is

the top new source.

 Corporations have reported at least one business

benefit from using social media.
Ethical Delimma

 One of the biggest ethical dilemmas presented by

social media and the Internet is consumer privacy.

 The Internet, if not controlled properly, can allow easy

accessibility to personal information.

 Consumers are required to provide secure information

Obstacles to implementing a
social media
 One of the main obstacles to implementing a social
media campaign is cost.

 Companies that are not a national company like their

competitors are faced with more obstacles.

 The cost associated with advancing technology for a

smaller company is significant.
Conclusion

 Businesses establish a solid presence in the social

media platforms.

 Technology has become a predominant aspect of life

both personally and in business.

 Companies that do not stay innovative and

technology conscious, put their business at risk of
becoming obsolete.
 Reference
 Foster, J. (2015, May 12). How to Build a Social-Media Strategy That Works.
Retrieved from http://www.entrepreneur.com/article/246085
 Gordon, S. (2014, April 8). Social Media for the Loan Officer of Today.
Retrieved from
http://nationalmortgageprofessional.com/news/26986/social-media-loan-
officer-today
 How to Keep Your Personal Information Secure | Consumer Information.
(n.d.). Retrieved from https://www.consumer.ftc.gov/articles/0272-how-
keep-your-personal-information-secure
 Leung, S. (2014, September 3). SalesforceVoice: Template For Success: 5
Keys to Creating A Winning Social Media Plan. Retrieved from
http://www.forbes.com/sites/salesforce/2014/09/03/creating-winning-
social-media-plan/#510768d9217c
 Social Networking Privacy: How to be Safe, Secure and Social | Privacy
Rights Clearinghouse. (n.;d.). Retrieved from
https://www.privacyrights.org/social-networking-privacy-how-be-safe-
secure-and-social
 Social Networking ProCon.org. (n.d.). Retrieved from
http://socialnetworking.procon.org/