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Tata Motors Limited is an Indian multinational automotive manufacturing
company headquartered in Mumbai
The Company is the world's fourth largest truck manufacturer, and world's
third largest bus manufacturer. It produces over 150 models of Vehicles &
Automotive Products.
The project aims at understanding the principles as well as the economic, legal,
ethical and philanthropic responsibilities of the Corporate Social Responsibility
activities. The study will further highlight the business advantages of the CSR
activities in terms of enhancing the brand reputation, improved relationship with
investor community, ease of access to the capital and improved employee
productivity.
The study will include the different activities taken up by the Tata Motors in the
field of healthcare, education, sustainable livelihood, infrastructure, social cause
and upgrading the rural India across its entire geographical reach.
The following study will highlight the win-win situation secured by the beneficiary
i.e. the poor and needy people as well as the benefactor i.e. the Tata Motors.
To Understand the concept of Corporate social
responsibility in Tata Motors
Education initiative
Employability initiative
Environment initiative
Aarogya Programme –
38% children under 5 years are affected by stunting
Half the women of reproductive age in the country suffer from anaemia
High rate of Mal Nourishment
Provided:
2,909 malnourished children and 3,13,303 people for health services.
Providing nutrition breakfast
Sessions for Pregnant Women
Health Awareness Drive
Success:
89% Malnourished children healthy zone, Wash Knowledge, Attitude change
Amrutdhara Programme
163 Million Indians lack access to safe drinking water (World Bank)
210 Million Indians lack access to improved sanitation
21% of communicable diseases are linked to unsafe water
Provided
Nallas, lakes & ponds were deepened
Repairing existing tanks and water storage
Success
Made water available to 2 lakh citizens spread across 413 villages
Improved enrollment ratio and attendance of girls in school
Distance saved to procure water
Vidhyadhanam Programme-
None of the schools had students dropping out which was 40% two years
back
Pass percentage of the students improved to 96% from a dismal 65%
Enrollment for higher studies was unprecedented
100% Rate of enrollment in primary section and anganwadis
1000 SC/ST students benefitted
620 Adults joined adult literacy classes
1542 Students attended support classes
Regular parent teacher meetings
Digital Tablet Learning
Kaushalya Programme-