Operant Conditioning

Syeda Nawshin Huq

1623 10 63
DEFINITION

 Operant conditioning is a method of learning that occurs through rewards and

punishments for behavior. Through operant conditioning, an association is
made between a behavior and a consequence for that behavior.
 HOW IT WORKS

Outcomes of Conditioning

Stimulus Increase Decrease

Behavior Behavior
Add Subtract
Positive Positive
/pleasa Response Cost
Reinforcement
nt
Subtract Add
Negative/
Negative Punishment
Aversive
Reinforcement
EXAMPLE

 children completing homework to earn a reward from a parent or teacher

 employees finishing projects to receive praise or promotions
 a child who lost recess privileges because he talk out of turn in class
IN MARKETING
A classic example of positive reinforcement is a brand’s
rewards program, where customers receive rewards for
repeat purchasing, referrals or any other valuable
action. Customers then learn to complete these actions
to earn rewards.