Difference between in International

And Domestic Marketing

Presented by :- Mr. Balvir Singh

Class :- Master Of Business Administration
Semester :- 4th
 Meanings:-
 International Marketing –
International marketing is the multinational process of planning and
executing the conception, pricing, promotion and distribution of ideas,
goods, and services, to create exchanges that satisfy individual and
organizational objectives.

 Domestic Marketing –
A domestic market, also referred to as an internal market or domestic
trading, is the supply and demand of goods, services, and securities
within a single country.
Comparison Chart :-
BASIS FOR COMPARISON DOMESTIC MARKETING
Meaning Domestic marketing refers to
marketing within the
geographical boundaries of the
nation.
Area served Small
Government interference Less
Business operation In a single country
Use of technology Limited
Risk factor Low
Capital requirement Less
Nature of customers Almost same
Research Required but not to a very high
level.
INTERNATIONAL
MARKETING
International marketing means
the activities of production,
promotion, distribution,
advertisement and selling are
extend over world.
Large
Comparatively high
More than one country
Sharing and use of latest
technology.
Very high
Huge
Variation in customer tastes and
preferences.
Deep research of the market is
required because of less
knowledge about the foreign
markets.
 Key Differences Between Domestic and
International Marketing
1. The activities of production, promotion, advertising, distribution, selling and customer
satisfaction within one’s own country is known as Domestic marketing. International
marketing is when the marketing activities are undertaken at the international level.
2. Domestic marketing caters a small area, whereas International marketing covers a large area.
3. In domestic marketing, there is less government influence as compared to the international
marketing because the company has to deal with rules and regulations of numerous countries.
4. In domestic marketing, business operations are done in one country only. On the other hand,
in international marketing, the business operations conducted in multiple countries.
5. In international marketing, there is an advantage that the business organisation can have
access to the latest technology of several countries which is absent in case domestic
countries.
6. The risk involved and challenges in case of international marketing are very high due to some
factors like socio-cultural differences, exchange rates, setting an international price for the
product and so on. The risk factor and challenges are comparatively less in the case of
domestic marketing.
7. International marketing requires huge capital investment, but domestic marketing requires
less investment for acquiring resources.
Thank
You