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SOCIAL INFLUENCE

AND ITS VARIETIES


Reported by Group 1
(S11G)
Social
Influence
• How an individual’s thoughts,

feelings, and behaviors respond to

their social world, including

tendencies to conform to others,

follow social rules, and obey


Implicit Unspoken rules enforced by
group norms that influence an
Expectations individual’s behavior

Conformity Social roles


• Individuals voluntarily • Expectations from a group
change their behavior to about how certain people
imitate the behavior of are supposed to look or
others behave.
Explicit Clearly and formally stated
expectations for social
Expectations behavior

Compliance Obedience
• An individual behaves in • Individuals behave a
response to a direct or particular way because
indirect request someone of higher status
ordered them to do so
• Can be considered a more
extreme version of
compliance
sometimes, these 4 forms of social influence overlap

Implicit Explicit
Expectations Expectations
Conformity Compliance
Social Roles Obedience
Social
Norms
• Rules that indicate how people are

expected to behave in particular

social situations, which, in

combination with attitudes and

perceived control, often predict


Group
Norms
• the informal guidelines of

behavior and a code of conduct

that provides some order and

conformity to group activities and

operations.
Herd
Mentality
• The tendency to blindly follow the

direction your group is moving

toward; when group norms

encourage individuals to conform to

those around them, especially when it

comes to their beliefs.


Social
Contagion
• The spontaneous distribution of

ideas, attitudes, and behaviors

among larger groups of people.


2 TYPES OF SOCIAL
INFLUENCE
Informational When individuals voluntarily
conform to group standards
because they are uncertain
Social Influence about the correct answer or
behavior.

Public Conformity Private Conformity


• Conforming thoughts or • Conforming thoughts or
behaviors shared with behaviors that are kept to
others; these actions may oneself and are felt
not be genuinely endorsed. genuinely by the individual.
Normative When individuals publicly
conform to gain social
acceptance and avoid
Social Influence rejection.
.

Descriptive Norm Injunctive Norm


• What an individual perceives • What an individual perceives
to be the behavior of most to be the socially acceptable
people in a specific behavior in a specific
situation; what most people situation; what is socially
do, or what is commonly sanctioned, or what society
done. says people are supposed to
do.
skit.