Section A Karishma Mahajan

Group No. 2 Prachi Nagayach

Sourabh Goyal
Priyank Garg
Manuraj Singh Chauhan
Mayank Sinha
 Started in 1996 as a hangout place
providing internet connectivity

 Evolved to become the most popular retail

café chain , with 1500+ outlets in 150+ cities.

 Currently involved all the activities from

blending and retailing coffee to plantation
and harvesting.

 One of the top six coffee outlets in the

world.
 The SAP ERP implementation in CCD which resulted in
such expansion.

 To study how IS implementation helps different

departments in sharing a common database
repository and improving overall productivity and
efficiency

 To analyze the current situation of CCD and give

suggestions and recommendations for improvement.
 To manage its complex and geographically diverse
business, company has no full proof solution to handle
production and supply chain management.

To integrate sales with the inventory, inventory with its

finance and suppliers with logistics.

To increase market penetration and optimal

consumer base.
 IS is computer based system  An integrated set of components for
collecting, storing, and processing data and for providing
information, knowledge, and digital products which helps manager
to organise, evaluate and smoothly run business operations.

 The highly structured information provided by these systems allows

managers to evaluate an organization's performance by
comparing current with previous outputs.
 Transaction processing system

 Management information system

 Decision support system

 Executive information system

 Improve Efficiency

 Boost productivity

 Support data intensive operations

 Save cost

 Safeguard information(i.e. poorly stored data is easily stolen ,get

corrupt )
Various FORMS OF is
in
café coffee day
Is In Its supply chaIn…

 Improved inventory management

 POS(point of sale) cash registers
maintained
 Five centralized servers connected
various outlets to their regional head
quarter and in the process all the
outlets were connected to a country
head quarter.
Is In salEs anD BIllInG…

CCD implemented the SOP system for:

 All the information regarding sales

reach to the head quarters from all the
outlets.

 From the given database they predict

the demands of a particular products
in different products and keep on
introducing the new products
according to the consumer taste and
preferences.
Is In locatIon plannInG anD BusInEss DEvElopmEnt…

 CCD has effectively made use of the MIS in

order to manage the massive data related to
 CCD has effectively made use
of the MIS in order to manage the various variables which are involved in
the massive data related to the location planning
various variables which are
involved in location planning.
 This has helped CCD to come up  This has helped CCD to come up with the
with the optimum decisions with optimum decisions with respect to the location
respect to the location they they want to open their store in
want to open their store in.
 CCD collects data on the above
mentioned questions through  CCD collects data on the above mentioned
various surveys and polls. questions through various surveys and polls
 This data assists the Business
Development Team to zero-in on
a location.  This data assists the Business Development
Team to zero-in on a location
Is In manaGInG customER RElatIons…

 First taking some of the personal information

 First taking some of the from customers like DOB, anniversary ,
personal information from preferences
customers like DOB,
anniversary , preferences .
 then on these special  Then on these special occasions CCD staff
occasions ccd staff not only not only wishes these customers , but also
wishes these customers , but greet them with e-greetings or by sending
also greet them with e- greetings at home
greetings or by sending
greetings at home.
 Inviting them and serving them according to
 Inviting them and serving
their preferences , to tap the craze amongst
them according to their
us
preferences . to tap the
craze amongst the us
 SALESMARTZ PRO…
 Create full printed quotes and invoices in seconds

 Display on an electronic catalogue

 Use templates to send eMails, faxes and letters to your customers

 Email filtering and sorting for contacts

 Synchronize with an office network

 Keep track of stock levels and export order to accounting system

ERP IMPLEMENTATION

 Café Coffee Day opted to run its SAP ERP application on SUSE®
Linux Enterprise Server, based on the operating system's
 PSI Data Systems customized the SAP software for Café Coffee
Day's requirements, managed its rollout across the organization, and
now provides support and maintenance for SAP ERP.
 Café Coffee Day selected SUSE Linux Enterprise Server Priority
Support for SAP Applications, provided by Wipro Infotech. This joint
support offering from us and SAP gives Café Coffee Day a single
support entry point, reducing complexity, accelerating problem
resolution and cutting the total cost of ownership.
 The solution also provides seamless integration with SAP Solution
Manager into the SAP Global Support backbone.
 Manage internal operations

 Control over extended supply chain

 Maximize supply chain efficiency and costs cut

 Improving quality of services to clients

 Provides detailed financial and management information for

reporting purposes, supporting more effective long-term strategic
planning and enabling targeted growth
 Strengths Weakness
1. Salesmartz Pro (process automation) 1. Dependency on the software
2. Point of Sale system 2. Technology dependent
3. Vast Customer Base 3. Targeted only for young generation
4. Online Delivery system 4. Only available in Bangalore as of now.

SWOT
Analysis
Opportunities Threats
1. 40 percent of populations is under age of 1. Security threat to web based ERP
20, untapped market share and potential
growth 2. Server downtime
2. Integration of business processes 3. Duplicacy of Strategy (Need constant
upgrade)
3. Opportunity to move on the cloud base
4. Lack of compliance with security standard
4. Huge expansion Base
 Consumer base is youth centric. So the company should come up
with the strategy to tap customers from other age group as well.

 As they are growing, capturing more market. To enhance

networking and more efficiency processing, they should try cloud
base platform and in-memory processing option such as SAP HANA.

 As of now, they have online ordering and delivery option only in

Bangalore. So they can look into options such as e-Business, m-
Business etc.
 An efficient IS and latest technology is need of today and CCD is
striking example of such a success story.

 ERP implementation provides an economical, reliable and scalable

platform for rapid growth path.

 An efficient ERP system will enable high quality customer service

especially when you are targeting youth consumer base.
 https://www.novell.com/success/cafe.html
 https://www.suse.com/docrep/documents/pqt7can6c6/cafe_coffe
e_day_success_story.pdf
 Laudon, K.C. and Laudon, J.P., 2011. Management information
systems(Vol. 8). New Jersey: Prentice Hall.
 http://www.chris-kimble.com/
 https://www.scribd.com/doc/26032187/MANAGERIAL-
INFORMATION-SYSTEM-IN-CAFE-COFFEE-DAY