Contents:

• About Volkswagen
• History
• Volkswagen Group
• Mission and Vision
• Together Strategy
• SWOT Analysis
• Struggle
• Market
• Scandal
• Corporate Social Responsibility
• After Sales Service
• Electrification Model : 2025
• Key Figures
• Conclusion
About Volkswagen:
• Volkswagen is German based one of the world's largest
automobile manufacturers.
• Volkswagen means “People's car" in German.
• It is pronounced like folks va:gen.
• Volkswagen operates 122 production plants around the world.
• The VW Models are popular and sold in more than 153 countries.
• Current Market Share Of Volkswagen is 7.2 %.
• The Volkswagen comprises twelve brands from seven European
countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA,
Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen
Commercial Vehicles, Scania and MAN.
• Its Product range extends from Motorbike and Low Consumption
Small Cars to Luxury Class Vehicles and Trucks.
History:
• Volkswagen is a German automaker founded on 28 May 1937
by the German Labour Front and headquartered
in Wolfsburg, Germany.
• 1932–1938: People's Car project- In this period, VW
designed their First Prototype, which was recognized as
Beetle today.
• 1945–1948:War Time- The post-war 
Industrial plans for Germany set out rules that governed
which industries Germany was allowed to retain. These
rules set German car production at a maximum of 10% of
1936 car production. By 1946, the factory produced 1,000
cars a month
• 1948–1961: Icon of post war West Germany: Volkswagen became an
important element, symbolically and economically, of West German
regeneration. Volkswagens were first exhibited and sold in the United
States of America in 1949. Production of the Type 1 Volkswagen Beetle
increased dramatically over the years, the total reaching one million
in 1955.

• 1961–1973: Beetle to Golf:

• 1974–1990: Product line expansion: Volkswagen's sales
in the United States and Canada fell dramatically,
despite the success of models like the Golf elsewhere.
The introduction of the second-generation Golf, GTI and
Jetta models helped Volkswagen briefly in North
America. Volkswagen entered the super-mini market in
1975 with the Volkswagen Polo.

• 1991–1999: Volkswagen launched the third-generation

Golf, which was European Car of the Year for 1992. In
1994, a "retro"-themed concept car was launched with a
resemblance to the original Beetle, based on the
platform of the Polo. Due to a positive response to the
concept, a production version was developed as the 
New Beetle.
• 2000–present: Further expansion: The sixth-
generation VW Golf was launched in 2008 & other models
like Jetta, Scirocco, SEAT León, SEAT Toledo, Škoda
Octavia and Audi A3 hatchback ranges, & new mini-MPV,
the SEAT Altea. The sixth-generation Passat and the fifth-
generation Jetta both debuted in 2005. In September
2006, Volkswagen began offering the City Golf and City
Jetta only for the Canadian market. In April 2018,
Volkswagen has finally whipped the covers of its first all-
electric race car, the I.D. R Pikes Peak.
Volkswagen Group:
Mission Statement:
“We offer tailor made mobility solutions to our customers”
“We serve our customers’ diverse needs with a portfolio of strong brands”
“We assume responsibility regarding the environment, safety and social issues”
“We act with integrity and build on reliability, quality and passion as the foundation
of our work”

The mission statement of Volkswagen can be considered a customer oriented mission

statement because the main focus is customer. The first line focuses on customer
convenience, the second on their diverse needs and then come accountability, ethics
and passion. The focus is on the purpose that Volkswagen serves in the global society
along-with responsibility and sustainability. The mission statement talks of the large
product portfolio of the brand, it ability to provide tailor made solutions and the
increased focus on sustainability and driver safety
Vision Statement:
“We are a globally leading provider of sustainable mobility”

It indicates that VW is geared towards being a provider of sustainable

automobiles. Sustainability is not just a trend and in the field of mobility, the
focus is getting shifted towards vehicles that consumes less fuel and are less
damaging to the environment. However, a vision statement shows the future
course of a brand and where it is trying to be in the coming years. While it can
be easily understood that the brand is trying to build a more accountable image
with regards to sustainability and driver safety, there are more factors like
market expansion and financial position that must be included in the vision
statement. Currently, it does not clearly state what kind of financial future the
brand wants and where it is set to move with regards to market competition.
• The future program TOGETHER – Strategy 2025, the biggest change
process in the history of Volkswagen, was launched in 2016. With
the future program, we are making the Volkswagen Group more
focused, efficient, innovative, customer-oriented and sustainable,
and more systematically geared to generating profitable growth.
The program creates the framework and lays the cornerstones for
us to achieve our vision of being one of the world’s leading
providers of sustainable mobility.
The term TOGETHER describes the mindset that
will be even more vital to the Volkswagen
Group’s long-term success going forward. Our
intention with the new Group strategy is for
everyone in the Volkswagen Group to join us in
producing exciting vehicles and forward-looking,
tailor-made mobility solutions that will continue
to inspire our customers, meeting their diverse
needs with a portfolio of strong brands. Every
day, we actively assume and exercise
responsibility in relation to the environment,
society and safety, and we wish to be a role
model in these areas. Integrity, reliability,
quality and passion thus form the basis for our
work. In this way, we will aim for technological
leadership in the industry, ensure our
competitive profitability and remain an
excellent, reliable and secure employer at the
same time.
SWOT Analysis Of Volkswagen:
Strengths:
• The widest brand portfolio among all
automotive companies
• New “TOGETHER – 2025” strategy
• Diversification strategy
• Synergy between brands
• Joint ventures with local Chinese
automakers ,etc.
Weaknesses:
• Negative publicity weakening the whole
Volkswagen brand
• The highest recall rate in the U.S. market
• Low market share in the U.S. automotive
market
• Little expertise and no competence in
making battery driven vehicles ,etc.
Opportunities:
• Fuel prices are expected to rise in the near future
• Acquire skills and competences through
acquisitions
• Demand for autonomous vehicles
• Weakening euro exchange rate
• Focus on significantly improving sustainability
policies to remedy damaged brand reputation ,etc.
Threats:
• Intense competition
• Further fines and damages that will have to
be paid
• Increasing government regulations
• Increasing the competition in the market
etc.
Struggle:
• Volkswagen is struggling to plot a course for the future as
the German carmaker battles an emissions scandal and
attempts to hold off European competition, the company's
CEO told CNBC "I would love to tell the investors they
should indeed stay calm and can stay calm… we are very
confident that we are in good shape as a company,"
Matthias Mueller, chief executive of Volkswagen, told
CNBC.
"But indeed the Volkswagen brand is struggling to find its
way in the future," he conceded.
VOLKSWAGEN GROUP: STRUGGLING IN
THE U.S., SUCCEEDING EVERYWHERE ELSE
• It’s no secret Volkswagen’s U.S. efforts have struggled over the past couple
years. In 2012 the brand sold 438,134 vehicles, while in 2014 that number
dipped to 366,970. This slide contrasted industry growth at over 5%
annually. We’ve also seen shopper traffic at Kelley Blue Book drop 14
percent over the last 12 months. These figures might have U.S. customers
and analysts thinking the automaker is in serious trouble, but is that an
accurate perspective?

• Consider two impressive milestones Volkswagen Group (including Audi ,

Bentley, Bugatti, Ducati, Lamborghini, Porsche , Seat and Skoda) hit for the
first time in 2014: 10 million global vehicle sales and €200 billion in
revenue. With things going so well globally why are we not seeing the fruits
of VW’s labor in the U.S., and how long before the automaker’s success is
reflected here? After recently attending a series of meetings at Volkswagen
headquarters in Germany we came away with a clear picture of the
automaker’s U.S. strategy, and why it makes sense from a long-term
perspective.
Market:
• Today VW has turned into one of the largest and
most valuable companies.
• VW is responsible for producing 13% of all
passenger cars globally
• Market Cap of VW Group As of June 2018
$101.4 Billion
• Volkswagen Group on Forbes Lists#16 Global 2000
#5 in Sales
#25 in Profit
#68 in Assets
#87 in Market value
Scandal:
• The Volkswagen emissions scandal (also called
"emissionsgate" or "dieselgate") began in September 2015,
when the United States Environmental Protection Agency
 (EPA) issued a notice of violation of the Clean Air Act to
German automaker Volkswagen Group.

• Volkswagen deployed this programming software in about

eleven million cars worldwide, including 500,000 in the
United States, in model years 2009 through 2015

• It was a shameful period for the VW Group led to a drop in

the market value of Volkswagen by 30 billion dollars but
the fallout from this incident has mostly passed .
Corporate Social Responsibility:
• The Volkswagen Group is committed to transparent and responsible Corporate Governance.
Implementing this across all levels and every step of the value chain is a challenge; with 12 brands,
122 production locations and more than 642.3 thousand employees, we are one of the world’s largest
companies.
• For the Volkswagen Group, sustainability means simultaneously striving for economic, social and
environmental goals in a way that gives them equal priority. We want to create enduring value,
provide good working conditions and handle the environment and resources with care. In conjunction
with the emissions issue, Volkswagen has failed to meet its own standards in a number of respects.
The irregularities in our handling of emissions figures are contrary to everything Volkswagen stands
for. We deeply regret this and are aware that we disappointed our stakeholders. We are doing
everything in our power to make sure that the same thing never happens again. We are working
urgently to live up to our own standards again and restore our customers’ and society’s confidence.
We are comprehensively revising our sustainability concept. This is aimed at ensuring that we
recognize risks and development opportunities in the areas of environment, society and governance
at an early stage at every step along the value chain. In this way, our corporate social responsibility
(CSR) activities will contribute to permanently boosting our Company’s reputation and value again in
the long term.
 After Sales Service:
Generally Volkswagen's are not good in after sales service and
maintenance cost of volkeswagen's are more when compared to
other cars. For example for wheel alignment, wheel balancing,etc
normally it would cost around 500 in normal tyre shops. But vw
service will cost you around 1200-1500. Both are the same
equipment but why Volkswagen is charging more for simple
things. According  to car dekho Volkswagen maintenance is
approximately around 8k-10k for every year or once you complete
15k kms in diesel version and petrol it will cost you around 4k-6k.
The availability of the spare parts is very less as maintain very
less parts and if your car breaks downs then we have to leave the
car in service station for fewer weeks because generally
Volkswagen's don't maintain spare parts. And spare parts are not
being  manufactured in india and they have to come from
Germany.
ELECTRIFICATION MODEL OF
VOLKSWAGEN BY 2025
Volkswagen Group chairman reveals up to 50 pure EVs
and 30 plug-in hybrids will launch across its brand
portfolio

Volkswagen has announced it will offer at least one electrified variant of

every model across all brands and markets by 2030. The group, which
includes brands such as Audi, SEAT, Porsche and Skoda, also promises to
bring 80 new electric or hybrid models to market by 2025.
The announcement, dubbed ‘Roadmap E’, was made by Volkswagen
Group chairman Matthias Müller at the media opening of its hall at the
Frankfurt Motor Show in 2017. Müller confirmed there would be at least
one electrified variant in each of the 300-plus models it makes, with 50
pure-electric vehicles and 30 plug-in hybrids added to the range by 2025.
Key Figures:
• DELIVERIES:-
In fiscal year 2017, the Volkswagen Group delivered 10.7 million vehicles to
customers worldwide and achieved a new record.

• EMPLOYEES:-
As of December 31, 2017, the Volkswagen Group, including the Chinese joint
ventures, employed 642.3 thousand people. Therefore it is one of the world’s
largest employers in the private sector.

• SALES REVENUE:-
In fiscal year 2017, the Volkswagen Group’s sales revenue increased by 6.2%
year-on-year to €230.7 billion due to volume-related factors.

• OPERATING PROFIT:-
In the reporting period, the Volkswagen Group generated an operating profit
before special items of €17.0 billion; an increase of €2.4 billion compared to
2016.
Conclusion:
The Volkswagen aims to be the most successful, fascinating and
sustainable automaker in the world. Also, the Volkswagen is one of
the top automotive companies because it has particular strengths
and favorable opportunities to improve its operating management.
The present condition of Volkswagen says that VW is on high stage
of productivity, although the company is required to work on its
weaknesses.
At last, I would like to say that Volkswagen should maintain and
improve its market share by improving its services and providing
customer satisfaction.
Presented By:
Abhishek Ghosh
Jahan Abbas Naqvi
Manit Kumar
Mayank Chauhan
Prerit Singh
Rajnish kumar
Vinay Rawat
Vishal Bansiwal