BUSINESS MANAGEMENT

ASSIGNMENT: 1
BRANCH:
CIVIL ENGINEERING
SUBMITTED BY
NAME: RAHUL BARUAH
SCHOLAR ID: 15-1-1-020
NAME: SHANKAR DEV GOUR
SCHOLAR ID: 15-1-1-021
NAME: NILPABAN NATH
SCHOLAR ID: 15-1-1-033
NAME: PRANJAL DAS
SCHOLAR ID: 15-1-1-054
FIND THE ONE MADE
FOR YOU
 HOM SERVIC FIND YOUR MATCHMEMBERSHIP FAQ

Catch Your E E

Match

REGISTER NOW
FULL NAME

FINDING SOMEONE MADE FOR YOU??.. PHONE NUMBER

EMAIL
THIS IS THE PERFECT PLACE…FIND YOUR YOUR CITY
TRUE SOUL MATE, ONLINE!!! GENDER
CALL: 70********/90******** AGE
SIGN-UP
LOGIN
NOW!!
 MARKET SIZE ESTIMATION

TAM: ALL BACHELORS

SAM: BACHELORS OF INDIA AGED BETWEEN 20-40
SOM: BACHELORS WORKING IN REMOTE LOCATION OF
INDIA
 BUSINESS MODEL CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIP SEGMENT
(7) (4) (2)
(6) (1) 1.REVIEW OF
1.DEVELOPING
MATCING DATING PLACES
ALGORITHM 1. WEBSITE 2.REVIEW ON
2.PARTNERING 2. MOBILE APP DATE 1. 20-40 YEARS
1.RESTAURANT DATING PLACES AGE SEGMENT
3. TOTAL CHANNEL
S 2. FOR BOTH
KEY RESOURSES PRIVACY
2.THEATERES (8)
(3) STRAIGHT AND
3.NIGHT CLUBS HOMOSEXUAL
1.MATCING 1. WEBSITE
ALGORITHM
2. MOBILE APP
2.ATTRACTIVE
DISCOUNTS

COST STRUCTURE(9) REVENUE(5)

1. FEE FROM USERS
1.COST FOR DEVELOPING WEBSITE,APP
2. SUBSCIPTION FEE
2.ADVERTISING COST
3. REVENUE FROM ADVERTISES
 WHY CHOOSE
MATCHMAKING

1. You can get in touch with someone you've crossed paths with.
2. It saves your time, money and feeling
3. You don’t have to pretend you are perfect. If you are looking for
true feelings and not just for external beauty online dating is the way.
4. You don’t have to be afraid of deception.
 SWOT ANALYSIS
STRENGTH WEAKNESS

1.SERVER TRAFFIC DUE TO LARGE NO OF

USER
1.GOOD MATCHING ALGORITHM
2.BUSINESS MODEL COULD BE TO
2.QUALITY PLACES FOR MEET-UP
REPLICATE

OPPORTUNITIES THREATS

1.MARKET IS WORTH 10 MILLION

1.COMPETETION FROM ALTERNATE
NETWORKS
2.BUSY SCHEDULE OF PEOPLE
 COMPETETOR ANALYSIS
MAIN INDUSTRY COMPETETOR

1.Match and eHarmony

-Average user age is 32.
-Combine membership of 65M as 12/16

2.POF
-Basic usage is free

3.Zoosk and Badoo

-Focus on younger dates
 DIRECT COMPETITOR
SIMILAR APPS TO MUTUAL INTEREST

*TINDER
-Connect stranger to stranger
*SHAADI.COM
-Asks questions to utilize a personal algorithm to
suggest friends of friend
 MARKET STRATEGY
Launc Sustai
Tease
e n
• TEASE
-Benefits on both sign up and sharing
• LAUNCE
-Developing of app compatible
with both Android, IOS, Windows
• SUSTAIN
-Allow special offers for Premium
members
 HOW TO AQUIRE CUSTOMER

1. 20% CUSTOMER AQUIRED THROUGH PAID MARKETING

CHANNEL
- Banner Ads, Facebook PPC, TV advertisement, Newspaper, Youtube

2. 80% CUSTOMER THROUGH WEBSITE AND MOBILE APP

 COST STRUCTURE

1. Fixed cost
website development: 20,000/-
app development :5000/-

2. Variable cost
Advertising :30,000/-
REVENUE

ADVERTISING
PREMIUM
APPS
SUBSCRIBE
R

PARTNERSHIP

TOTAL
REVENUE
 CUSTOMER PROFILE

• NAME: RAM
• LOCATION: Remote area
• AGE: 30
• QUALIFICATION: B.TECH in mining from ISM Dhanbad
• INCOME: 15 LPA
• FAMILY BACKGROUND: Well cultured
• ATTRIBUTE: Height-5.7”, good looking with fair complexion
• RELIGION: Hinduism
 HOW WILL RAM BE BENEFITED

• 1. RAM WILL GET WIDE RANGES OF CHOICES OF HIS MATCH.

• 2. AS RAM WORKS IN A REMOTE AREA, HE WILL NOT GET
FLOURISH OPTIONS FOR HIS PERFECT MATCH. SO, THIS IS THE
PERFECT PLATFORM FOR RAM.
• 3. HE WILL GET THE COMPLETE PROFILE OF HIS MATCH TO
CHOOSE.
• 4. ON MEMBERSHIP, HE WILL GET FREQUENT NOTIFICATIONS
REGARDING OUR SERVICES.
 HOW TO CHARGE CUSTOMER

Proposed
Cost of site
period of Cost per
per month
member x membership x time
= customer per
customer will year
has to pay
stay

200/- 3 months 1 year 2400/-

 BUSINESS PLAN
1. BUSINESS EXPANSION IN FOREIGN COUNTRIES.

2. EXPANSION OF BUSINESS PARTNERS viz. café’, restaurant, cinema

halls,etc.

3. EXCITING GIFT HAMPERS FOR NEW COUPLES.

 YO U
A NK
T H