A

PRESENTATION
ON
“BUSINESS ENVIRONMENT”
SUBMITTED TO: SUBMITTED BY:
Ms
Assistant Professor
Dept. of Management
JMIT
BUSINESS ENVIRONMENT
MEANING OF BUSINESS ENVIRONMENT
 The definition of Business Environment, “The sum

total of all individuals, institutions and other

forces that are outside the control of a business

enterprise but the business still depends upon

them as they affect the overall performance and

sustainability of the business.”

 CLASSIFICATION OF BUSINESS
ENVIRONMENT
Internal Environment:
External Environment:
1. Micro Environment:
(i) Customers:
(ii) Suppliers:
(iii) Competitors:
(iv) Public:
(v) Market intermediaries:
2. MACRO ENVIRONMENT:

 Economic Environment:

The economic environment consists of economic forces that

affect business activities. Industrial production,

agriculture, infrastructure, national income, per capita

income, money supply, price level, monetary and fiscal

policies, population, business cycles, economic policies,

infrastructural facilities, financial facilities etc. constitute

the economic environment.

 IMPORTANCE OF BUSINESS
ENVIRONMENT

1. Enables to Identify Business Opportunities

2. Helps in Tapping Useful Resources

3. Coping with Changes

4. Assistance in Planning

5. Helps in Improving Performance

 FEATURES OF BUSINESS
ENVIRONMENT

1. All the external forces:

2. Specific and general forces:

3. Inter-relation:

4. Uncertainty:

5. Dynamic:

6. Complex:

7. Relativity:
They’re good at multitasking.

THE CHALLENGES OF GROWING A

BUSINESS
 Keeping up with the market

 Information sources

 Planning ahead

 Cash flow and financial management

 Problem solving

 The right systems

 Skills and attitudes

 Welcoming change
 BUSINESS ENVIRONMENTAL
FACTORS INFLUENCE STRATEGY

 Political and Legal Factors

 Economic Factors

 Sociological Factors

 Technological Factors

 Legal Factors

 Environmental Factors
 EXAMPLE

 Arundhati Bhattacharya is a
retired Indian banker and former Chairman of
the State Bank of India. She is the first woman to
be the Chairman of State Bank of India . In 2016,
she was listed as the 25th most powerful woman
in the worldby Forbes. She is the only Indian
listed on Fortune's world's greatest leaders list
ranked at 26.
CHANDA KOCHHAR

Chanda Kochhar (born 17 November 1961) is the managing director and chief executive

officer of ICICI Bank. She is widely recognised for her role in shaping retail banking in

India. Amidst the recent investigation related to Videocon bad loans, she has been forced

by the board of ICICI Bank to take indefinite leave. Sandeep Bakhshi, a veteran banker is

now incharge of ICICI Bank.

EKTA KAPOOR
Conclusion
ANY QUESTION ???????????