Presented by

Zuhaib Ali
Roll No: 72
 The right consumer is exposed to the right message at
right place and at the right time.
 The right consumers are women.
 The Message of this AD is rightly exposed to the consumer .
 Shan Foods gives us more reason to love thy neighbour in their new ad which
shows a Chinese woman befriending her Pakistani neighbours over a plate of
biryani.
 the ad deeply reinforced the idea that in order to make a place in heart start
with food.
 Chinese don’t eat spicy food, the tasting clip of the ad depicts that the masala
is not too spicy for even Chinese.
 Yes, This is right place to convey the right message.
 the ad greatly tapped the Lahore market and also the Chinese market,
 Yes, This is right time to convey message .
 Because competition is very high.
 it’s about CPEC.
 The ad causes the consumer to pay attention but does
not distract from intended message.

 This Ad cause the consumer to pay attention.

 The ad starts with the young couple having soupy noodles and the wife
after watching the neighbours watching them strongly bonded with each
other and enjoying gets dishearten as she could not adjust to the new
culture.
 the husband advise his wife to make friends on which wife replied that
“even our foodies not same” .
 It does not distract attention from the intended message.
 In the ad it showed the Shan masala are easily available on superstores.
 The ad properly reflects the consumers level of
understanding of and behaviors with the product and the
brand.
 This ad does not properly reflects the consumer’s level of understanding because
in starting the chine's language used. In Pakistan every one can not understand.
 Ad’s message is easy to understand and according to the audience’s
understanding level.
 the ad utilised the micro-moment of “Be there”, which states that the brand has to
present on the website or on interest to offer the direction.
 The ad correctly positions the brand in term of desirable
and deliverable points-of-difference and points-of-parity.

 In ad they not show their competitor.

 The ad motivates consumers to consider purchase of the
brand.

 Yes ads motivate consumers to purchase this product.

 The ad goes along with the Chinese wife cooking the iconic biryani by reading
through the box. Now here again Shan has been smart enough to educate the
customer that the recipe to cook the biryani is on the backside of the box, guiding
the customer and directing how Shan is useful.
 The ad creates strong brand associations with all these
stored communications effects so they can have an impact
when consumers are considering making a purchase.

 Yes, This product shows quality in this ad which every one wants.
 So consumers want to purchase more coming across the ad, because it
has great impact on consumer’s thinking about its expansiveness and
quality
 Unable to market rural area properly,
 Shan masala is targeted towards the urban population and thus is not
penetrated in the rural market, but it has a strong presence in the urban
cities.