IMPROVING “HIPPY” BY

ADVERTISING MORE
By Jami Miller February 18, 2019
Project Background
 HIPPY stands for ; Home Instruction for Parents of
Preschool Youngsters Program
 1968 it was first created , 1984 began in the United
States, and then two years later, in 1986, Arkansas
joined
 It is a 30 week program that involves parents for the
readiness of their three, four and five year olds to step
into the school environment without struggle
 Arkansas serves 4,600 families through the HIPPY
program
 Home based program
Project Purpose

 To improve advertisement for all HIPPY programs,

especially the ones that are near to smaller towns

 Advise why advertising is important to a programs

growth

 Resolve a solution for where the program can begin

the advertising process.
Problem Identified
 If advertisement isn't used, families will not have
the opportunity to help educate their preschool
aged kids before going to school

 Program does not grow well

 Employees could result to losing their job because

there aren't enough families
Research Method Used
Questionnaire data

 Employee survey
- Dichotomous Scale
- Yes or no Answers

 Families apart of the HIPPY program survey

- Likert Scale
- Selected resource used to hear about program
Employee Survey
 1. Do you pay attention to ads? Yes or no
 2. Do you think Ads can help the growth of a program? Yes
or no
 3. Are you on social media every day? Yes or no
 4. Do you look on Facebook daily? Yes or no
 5. Do you look at billboard ads while driving? Yes or no
 6. Do you think a program can do well without having to
advertise? Yes or no
 7. Are ads in the paper effective? Yes or no
 8. Have you become a part of something that came from an
ad? Yes or no
Employee Survey Results
12

10

6
yes
no
4

0
Do you pay Do you think ads Are you on social Do you look on Do you look at Do you think a Are ads in the Have you
attention to ads? can help the media every Facebook daily? billboard ads program can do paper affective? became apart of
growth of a day? while driving? well without something that
program? having to came from an
advertise? ad?
Families of Program Survey
 1. Where did you hear about HIPPY?
1. Facebook
2. Instagram
3. Billboard
4. Radio Ad
5. Friend
Families of Program Survey Results

Recourse Connections

Facebook

34% Instagram

Billboard

Radio Ad

63%
Friend
3%

0%
0%
Proposed Solution
 Two main areas that were focused on from the results
is Facebook and Billboards and word from friend

 Start out by making a social media account on

Facebook ---- Advertising account
- by allowing updates on the program, families that are
through it, and advertising families to join daily.

 Renting out a billboard starting out for 12 weeks and

continue from there

 Continue talking to others about the program to help

word spread
Solution Cost
 Creating a social media account (Facebook) won’t cost
anything at all

 Every 4 weeks a large billboard will cost $1,400. The

program will start by 12 weeks’ worth of renting out a
billboard. After the 12 weeks are done, the program
will see if it has helped growth in any form or not. The
program will start again from there if needed.

 12 weeks cost $4,200

 Thank You

I appreciate your
attention!
Let me know of any questions if needed