NESTLE

K I T K AT

B U S I N E S S S TAT I S T I C S | F Y M M S – S E M E S T E R 1
MINDS BEHIND PRESENTATION
Name Roll Number
Rufishan Ansari 2018004
Ruturaj Kadam 2018023
Rohan Nakte 2018047
Reema Shah 2018068
Ravina Thakur 2018112
INTRODUCTION
• Name of the brand: KitKat
• Name of the parent company : Nestle
• Year of established :1866(Nestle), 1935( KitKat)
• Growth rate of Nestle per year : 2-4% approx
• Nestle india total sales : Rs10 crore
 GLOBAL CONFECTION
• Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, United Kingdom, Canada, Australia, New Zealand, South Africa,
Germany, Russia, Kit Kats in Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, Bulgaria and Algeria. Kit Kat bars
in the United States are produced under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement
with Row tree. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of
low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from
Cadbury’s newly formed Dairy Milk super brand also contributed to Kit Kat sales decreasing considerably in its home market of the UK,
and threatened to depose it from its No.1 position.] The solution adopted by Nestlé and others was to increase dramatically the number
of new and unique variations of their confections and market them as limited or special editions, usually only available for a few
months at a time so as not lose sales of their standard products. The strategy initially reversed the decline of the Kit Kat and has been
adopted worldwide by Nestlé, Hershey, Mars , and others with similar success.
• This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. While some
flavours succeeded, many failed, alienating some consumers in the process, causing Nestlé to scale back on new releases.
• In September 2006, Nestlé announced that they would be cutting 645 jobs in their York factory and moving all Smarty’s production to
their Hamburg factory, which had already been producing two-thirds. They stated that this move would allow for a £20 million
investment to modernise the antiquated York factory and improve Kit Kat production.
• As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September 2006 the
four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product, and packaging for the entire brand was
changed. Hershey had sold the four-finger Kit Kat Dark in the US several years previously as a limited edition, and began doing so
again.
• Nestlé now manufactures two-finger Kit Kats with natural flavourings, and for the first time, Kit Kats in this format are suitable for
vegans. It is not known at this date whether or not other varieties will follow suit. In 2014, Kit Kat was ranked the third best selling
chocolate bar in the United Kingdom, after Dairy Milk and Galaxy.
PRODUCTION PROCESS
• The Life cycle of a Kit Kat.
The primary stage of a product's life begins with the growth and distribution of its raw materials in a global market. Nestle imports cocoa
from African communities such as the Ivory Coast, for their product Kit Kat, but unlike many chocolate bars, Nestle also excessively
imports palm oil from Asian nations such as Indonesia and Malaysia. In 2014 Nestles data showed they stocked, and used, almost
445,000,000 kilograms of palm oil imported from various Asian countries. The manufacturing of a Kit Kat is done in both Nestle and
Hershey chocolate factories in areas such as the U.S., UK, Canada, Japan and Germany. Louise Armistead, a UK news reporter,
ventured into a Kit Kat factory in 2013 and discovered that after 40 minutes of processing, a Kit Kat will be complete and shipped off
according to the factories global interconnections. Waste collection from Nestle factories is becoming environmentally friendly, with
Nestle 'achieving zero waste at a UK factory in the year of 2010', and excess water from processing being reused for industrial purposes
(Nestle, 2015b). Once the product is distributed and devoured, plastic, foil lined wrappers are disposed of in rubbish tins or will be
thrown thoughtlessly into the environment. The production process creates issues that affect the environment, community and economy
in Asia and have arisen due to the farming of raw material, palm oil.
COMPETITORS
Nestle Competitors
Noodles Britannia

Dairy Whitener Segment Amul

Coffee GSK (Foodie)

Chocolate BRU, Local Player

Baby Food Hindustan Unilever

Curd Cadbury

Ultra High Treated Milk

Sweet Condensed
INTRODUCTION ABOUT SURVEY
• We decided to visit a college function for our survey.
• We made a noted results about different age groups.
• Various open ended and close ended questions were asked to the people.
• We took their feedback about our product.
 SURVEY ANALYSIS
Age class Count
Under 10 2
11-20 10
21-30 16
31-40 13
41-50 8
51-60 1
Total 50

Particulars Values
Mode 29.08
Median 28.31
Mean 27.67
 FINDINGS
People People
100%
4%2%
90%
12%
80%
42%
70%
60%
50% 40%
40%
30%
4 - Finger Version
20% 2 - Finger Version
10% 4 - Finger Version (Dark)
0% 4 - Finger Version (Desert delight)
Other Special Editions
SUMMARY & CONCLUSION
Ratings for KitKat

Factors Need Total

Very
Very Bad Improve Satisfactory Good
Good
ment
Price 1 4 21 17 7 50
Quality 1 2 12 14 21 50
Quantity 2 14 23 6 5 50
Taste 1 9 13 12 15 50
Brand Image 2 9 10 22 7 50
Advertisement 5 19 15 7 4 50

Have a Break, Have a Kit Kat!’

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