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Presenting By:
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Auctions
• Mobile Purchase
• Mobile marketing and advertising
Mobile ticketing
• Tickets can be sent to mobile phones using a
variety of technologies. Users are then able to
use their tickets immediately, by presenting
their phones at the venue.
• Tickets can be booked and cancelled on the
mobile device with the help of simple
application downloads
Content purchase and delivery
• Mobile content purchase and delivery mainly
consists of the sale of ring-tones, wallpapers,
and games for mobile phones.
• The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full-length music tracks and video.
Information services:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
Mobile banking (M-Banking)
• Banks and other financial institutions use
mobile commerce to allow their customers to
access account information and make
transactions, such as purchasing stocks,
remitting money
Mobile Browsing
• Main article: Mobile browser Using a mobile
browser—a World Wide Web browser on a
mobile device—customers can shop online
Mobile purchase
Some merchants provide mobile websites
that are customized for the smaller screen and
limited user interface of a mobile device.
Mobile marketing and advertising
• Companies have reported that they see better
response from mobile marketing campaigns
than from traditional campaigns.
Entertainment Communications
• Music • Short Messaging
• Games • Multimedia Messaging
• Graphics • Unified Messaging
• Video • e-mail
• Pornography • Chatrooms
• Video - conferencing
M- commerce
Information
Transactions
• News
• Banking
• City guides
• Broking
• Directory Services
• Shopping
• Maps
• Auctions
• Traffic and weather
• Betting
• Corporate information
• Booking & reservations
• Market data
• Mobile wallet
• Mobile purse
Mobile Commerce Application
• Google • Apple
– Android – Apple store
• Google Android Market • The App Store is a digital
application distribution
platform for iOS
developed and
maintained by Apple.
Mobile payment
Browsing (negotiation)
Merchant
CC/Bank
M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in
higher costs to customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
Memory
Power supplies
Small screen size
Lack of Javascript and cookies
Types of pages accessible
Speed
Size of messages
Cost
Advantage and disadvantages of M-commerce
• Advantages
Offers many payment options
Push advertising, direct marketing.
More efficient and extensive service offered.
The Internet is going mobile
Can be easily setup
Disadvantage
Expensive cost
Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected
Conclusion