Creativity and Innovation

in Organizations

By: Muhammad Saad

Muhammad Noman
Zohair Zahid
Hamza Aftab
Muhammad Huzaifa
Bilal Asif

1
Creativity and Innovation
 Creativity is the ability of imagination or
invention of anything new.
 Innovation refers to the creation of new
ideas and their implementation.
 Organizational creativity is the
creation of a valuable, useful new
product, service, idea, procedure, or
process by individuals working together in
a complex social system.

2
Steps in the Creative Process

3
 Characteristics of Creative
Leaders

 Devoted to their fields

 Enjoy intellectual stimulation
 Challenge the status quo
 Share many characteristics that can
be divided into four major categories

4
Characteristics of Creative
Leaders

5
Outside the Box Thinking

A box in this sense is a category that

confines and restricts thinking. A creative
person is not confined to a box, but sees
opportunities outside the box.

6
Self-Help Techniques for
Creativity Improvement
 Practicing creativity-enhancing
exercises.
 Staying alert to opportunities.
 Maintaining an enthusiastic attitude,
including being happy.
 Engaging in appropriate physical
exercises.
 Maintaining and using a systematic
place for recording your ideas.
7
Componential Theory of
Individual Creativity

 Creativity takes place when three

components join together
 Expertise: the necessary knowledge to
put facts together
 Creative thinking: the ability to
imaginatively solve problems
 Task motivation: persevering or
sticking with a problem to a conclusion

8
Three Component Model of
Creativity

9
Organizational Methods to
Enhance Creativity

 Systematically collect fresh ideas

 Brainstorming
 Use the pet-peeve technique
 Use the forced-association
technique
 Equip a kitchen for the mind
 Engage in playful physical activities

10
The Pet-Peeve Technique

…is
… a method of brainstorming in which a
group identifies all the possible complaints
others might have about the group’s
organizational unit.

11
Establishing a Climate and
Culture for Creative Thinking

 Essential for carrying out the

organization’s vision and its
mission statement
 Can be divided into
(1) Leadership practices
(2) Methods for managing creative
workers

12
 Leadership Practices for
Enhancing Creativity

1. Hire creative people from the outside and

identify creative people from within
2. Challenge people’s intellect
3. Empower workers to choose their own
methods for task accomplishment
4. Provide realistic timelines and adequate
resources

13
 Leadership Practices for
Enhancing Creativity (cont’d)
5. Design work teams with the right
“chemistry”
6. Allow, encourage, and praise creativity
individually
7. Allow, encourage, reward and recognize
creativity organizationally, from top down
8. Have favorable exchanges with creative
workers

14
Methods of Managing
Creative Workers
 Give creative people tools and resources
that allow their work to stand out
 Give creative people flexibility and a
minimum amount of structure
 Give gentle feedback when turning down
an idea
 Employ creative people to manage and
evaluate creative workers

15
Impact of Organizational
Environment on Creativity

16
Leadership Initiatives to
Enhance Innovation

 Continually pursue innovation

 Take risks and encourage risk taking
 Emphasize collaboration among
employees
 Acquire innovative companies

17
Leadership Initiatives to
Enhance Innovation (cont’d)

 Avoid innovation for its own sake

 Adopt loose-tight leadership
 Integrate development and
production
 Recognize the hidden opportunities
when products and ideas flop

18
Summary

 A creative leader brings forth ideas

for things that did not exist
previously
 The creative process involves five
steps: opportunity or problem
recognition, immersion, incubation,
insight, and verification and
application

19
Summary (cont’d)
 Having the right characteristics improves
the chances of a person being a creative
problem solver and a creative leader
 Creativity requires overcoming traditional
thinking
 There are several organizational and self-
help techniques to enhance creative
thinking and problem-solving

20
Summary (cont’d)

 Effective leadership requires

establishing a climate conducive to
creative problem-solving
 Special attention should be paid to
managing creative workers
 Leaders can enhance innovation
through several initiatives

21
Thank You

22