Tanmay Thaware

Prashant Gupta
Abhilash Bagde
Apurva Roshan

DOING BUSINESS IN
SINGAPORE
 INTRODUCTION

• ABOUT SINGAPORE-
 Recognized as the most "technology-ready" nation.
 GDP of 32,390.72 crores USD (2017).
 Along with Hong Kong, South Korea, and Taiwan, Singapore is one of
the original Four Asian Tigers, but has surpassed its peers in terms
of GDP per capita which is 57,714.30 USD (2017).
 Placed 1st in the World Bank’s global ranking index for
1.“Ease of Doing Business”
2.“Trading Across Borders”.
Ministry Of Trade and Industry (MTI).
• MTI of Singapore promote economic growth and create jobs, so as to achieve higher
standards of living for its citizens, protecting Singapore’s international trade interests,
in particular, with a view to enhance access to global markets for goods, services and
investments.
• MTI oversees EDB, Economic Development Board which is the lead government
agency that plans and executes strategies to enhance Singapore’s position as a
global business center and grow its economy.
• Here are some global companies currently doing business in Singapore.
 SOME GLOBAL COMPANIES THAT LEVERAGED
GOVT. POLICY TO EXPAND THEIR ASIA WIDE
PRESENCE IN SINGAPORE

• SIEMENS MEDICAL INSTRUMENTS

• TRINA SOLAR
• ROLLS ROYCE
• PROCTER AND GAMBLE
• UNILEVER
• DELL
• MITSUI CHEMICALS
Trina Solar
• In 2011, leading photo-voltaic company established its Asia-Pacific Headquarters in Singapore.

• It sealed a research Agreement with the solar energy research institute of Singapore

• EIPO(Energy Innovation Programme Office) office was assigned to Trina solar by Singapore’s government ,that fostered the
development of skilled talent based and logistics infrastructure

Mitsui Chemicals
• Largest chemical company in Japan .In Singapore its business includes manufacturing plants R&D facilities and sales offices

• The company has invested over US $ 600 million to expand its operations in Singapore since 1980s.

• In 2011 it opened its R&D centre working closely with its Singapore government agency partner A*STAR and research institutes.

Procter and Gamble

• P&G markets capitalisation is more than the GDP of many countries and it markets its products in over 180 countries

• It’s the largest household and personal care company in world. EXAMPLE :Gillette ,oral-b, pampers etc.

• Asia-Pacific headquarters in Singapore carries out brand and business management activates like manufacturing, management
and marketing etc.

• P&G leveraged on the strong research capabilities in Singapore through an agreement with Singapore’s government agency for
science, technology and research(A*STAR)
Rolls Royce
• Entered in Singapore market in 1950 ,Its a major player in Singapore’s aerospace industry

• Accounting for 15% of Singapore Aerospace output.

• The Singapore government has been a strong partner of growth for RR and the country is a leader in aerospace
maintenance , repair and overhaul.

Uniliver
• Leading supplier of FMCG with presence in more than 150 countries

• Parent to worlds best known brands like lipton,walls and dove

• Est. in Singapore over 50 years ago Singapore Unilver has emerged as a strategic global hub for uniliver and is home
to several Key members to its senior leadership team.

Dell
• Since 1984 Dell has pioneered technologies add innovations as the front runner in computer industry

• Dell opened its first design centre in Singapore in 2005 to boost the companies R&D

• Capabilities in display and imaging products

SWOT ANALYSIS
SINGAPORE VS UNITED STATES

• COMPARSION ON THE BASIS OF -:

 EASE OF BUSINESS ENVIRONMENT
 TAXES
 TRADING ACROSS BORDERS
 EDUCATED EMPLOYEES
SINGAPORE VS UNITED STATES
 QUESTIONS

1. Discuss WHY and HOW the Singapore government promotes the international trade
process.
2.Why is free trade so vital to Singapore's survival and growth?
3. Singapore has a highly developed trade oriented market economy and its economy
has been ranked as the most open in the world. What has been the government’s role in
achieving this feat?
4. Why do MNCs find Singapore an attractive place to do business?
 DISCUSS WHY AND HOW THE SINGAPORE
GOVERNMENT PROMOTES THE INTERNATIONAL
TRADE PROCESS
WHY???
International trade
Investment key aspects for economic growth
Ranked 1st Ease of Doing Business
1st Trading Across Borders
Philosophy of economic general management :
Free market economic-system
Outward-oriented economic policies
Leading global city
 HOW???
Through various ministries and agencies or statutory boards:
Ministry of Trade and Industry:
1.Boost economic growth Jobs Higher standards of living
2.Enhance access to global markets for goods,services and investments
3.Understanding of the current state of and outlook Policy formulation
Singapore Economic Development Board :
"Host to Home Goal is to move Singapore from being a host to companies to becoming
a home where global business, innovation and talent flourish.

The result-oriented initiatives prove Singapore's governmental influence on trade

WHY IS FREE TRADE SO VITAL TO SINGAPORE'S
SURVIVAL AND GROWTH?

Free Trade Agreement (FTA)

FTA is legally binding agreement between 2 or more countries to reduce or
eliminate barriers to trade. And facilitate the cross border movement of goods and
service between the territories of party.

Singapore depend heavily on international trade-the % of trade that contributed

towards to its 2008 GDP was around 33.67%
The FTA initiatives help increase Singapore’s attractiveness as an investment location for
industries such as
• oil refining and petro chemicals
• pharmaceuticals and technology….ETC

If no FTA????
• No global trade
• Without contribution of trade

• Singapore’s dependence on trade is reflected by its trade statistics; total trade is 3 times the
GDP figure
SINGAPORE HAS A HIGHLY DEVELOPED TRADE
ORIENTED MARKET ECONOMY AND ITS
ECONOMY HAS BEEN RANKED AS THE MOST
OPEN IN THE WORLD. WHAT HAS BEEN THE
GOVERNMENT’S ROLE IN ACHIEVING THIS
FEAT?
 SINGAPOREAN GOVERNMENT
Objective :
Preserve and enhance what the country has achieved in terms of trade,
openness, potential and stability.

MAIN ROLES :

 Directs economic policies

 Promotes pro-business
 Pro-foreign investment climate Association of Southeast
Asian Nations (FTA)
 Formulates economic strategies
 Prevents anti-competitive practices
 Safeguards from global perturbations

Bilateral free-trade agreements with Australia, Canada, Japan and USA..

 WHY DO MNCS FIND SINGAPORE AN
ATTRACTIVE PLACE TO DO BUSINESS?

There are mainly 3 reasons

1) A strategic geographical location.
• The main asset is the strait of Malacca which connects it to Europe and the east.
Singapore is also just 2 hours from Hong Kong, 4 from Taipei and 6 hours from Tokyo.
2) A well trained labor force.
Geographical
• Singapore has colleges and universities that are among the top ones in the world. location

3) A pro-business legal environment

• Singapore government has various agencies and ministries such as MTI which
enables foreign companies to do business easily
THANK YOU