Proposal to

for
social media presence

Group 8 1
Agenda
Who are we?
1

2
Our understanding

Current Status
3

Social Sites in Japan, usage and medium of access

4

Phase 1 –Reaching Customers

5

Phase 2 - Reaching employees

6

Benefits and Competitive Edge

7
2
Time and Cost
8
Who are we?


» Vast pool of consultants with varied

domain expertise in banking
» Leading name in global consulting brands
»
 Prior major successful projects in the
region:


» Shinhan Bank, Korea: IT Transformation and

Governance
» Mobank, Japan: Risk Management
» Rakuten, Japan: E-Commerce Platform 3


Our
understanding
Ø Ubiquity of Shinsei bank in the cyber world

Ø
Ø Harness the power of Social media marketing 2.0 to gain competitive
advantage

Ø
Ø Customer empowerment through popular social networking applications

Ø
Ø Cost effective methods to understand functional and emotional needs of
customers

Ø
Ø Utmost data security and data integrity on the public domain

Ø
Ø Customer retention and loyalty

Ø 4

Ø Employee engagement through state-of-the-art intranet capabilities

Ø
Status Quo
» Banks are moving into the Social Networking
Space
» Internet usage is maximum using Mobiles
» Most used application on SNS are games
» The top three SNS in Japan are
˃ Yahoo Mobage Town
˃Gree
˃Mixi
» Recent developments – Mixi and Mobage
opened API’s for third party developers to
develop applications

5

Social Sites in
Japan
Foreign players struggle to get footing in Japan

Big three dominate the social networking mark

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 Source: Cross Marketing, Sep. 2009; n=2,993
The big three in
Japan
 Most Used
Features

Good selection of
games is an
important attribute
of successful
social network in
Japan

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
 Usage Medium

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
Phase 1 – Japan
reach
 Community Pages
Ø www.gree.jp
Ø www.mixi.jp
Ø www.yahoo.mbga.jp (Yahoo Japan)


 Real- time updates on Products and Services



Information provided in English and Japanese

languages


 Customer interaction
» Discussion forums 10

» Communication channel connecting bank relationship

managers

Phase 1… The
Japanese reach
Customer engagement using games
» Online stock market simulations
» Gaming applications


Applications on the Social websites



» Access basic account information

» Raising grievance issues with the bank
» Redirecting users to Bank website for
monetary transactions
» Exclusive online privileges/benefits 11

»

PROPOSED SOLUTION
FOR PHASE 1
Phase 1 - The
global reach
 Create a BANG on FACEBOOK and Twitter

»
Customer interaction through various functionalities


» Groups
» Like pages
» News feed
» LIVE chat with Shinsei relationship managers

»
» Create awareness of Shinsei’s Facebook page through
email, SMS alerts

»
» Create APIs to redirect to official Shinsei bank website
13
»
» Partnership with for network infrastructure
and authentication
 General company
Real-time Stock related information
Market related
information
General information on
each BU

News Information related to

all on-going and past
Projects in the company

Self report
generation for
employees Employees
Directory

e-Learning portal Activities and

Events
happening in
each BU

Employee Communities
Employee Blogs

e-Greeting
cards Bulletin 14
Board
Personal Pictures
and videos upload e-Library
Competitive Edge
» Improved customer engagement
» Learn customer preferences
» Attract new segment of customers through social
media
» Increased speed of response to feedback
» Aid in brand building
» Effective knowledge and resource sharing through
intranet application
»

15
Time lines
Work Stack Week Wee Wee We Wee We Wee We We Wee Week We
1 k 2 k 3 ek 4 k 5 ek 6 k 7 ek 8 ek 9 k 10 11 ek
12

Analysis

Design

Web development

System Testing

Documentation

Deployment

Deployment Testing
16

Total Time : 12 weeks

Cost Estimation
Phase Schedule Per Day Cost in US$ Resource Type
(weeks) Rate in US$
Analysis 2.5 $1,000 $175,00 Analyst
Design 2 $800 $112,00 Solution Architect
$500 $7000 2 IT Consultants
Web 6 $300 $12,600 3 IT Consultants
development
$500 $21,000 1 DBA
$500 $21,000 2 Senior Developers
$250 $105,00 1 Web Developers
System Testing 5 $200 $7000 3 Software Testers

Documentation 11 $100 $7,700 Technical writers

Deployment 3 $3,000 $63,000 Deployment team
Deployment 3 $200 $4200 Software testers
Testing
32.5 $182,700

17
To ta l C o st o f Im p le m e n ta tio n – $ 1 8 2 , 7 0 0
Thank you

18
Executive
Summary
» SPJ Consultants Inc has led a revolution in IT
consulting in South Asia
»
» Proven track record in blending IT solutions with
Social Networks
»
» Understood Shinsei Bank’s requirement in retail
banking and conducted extensive market research
to come up with a unique solution


» SPJ Consultants Inc offers a 2-phased approach

spread over 12 weeks

19

» Cutting edge technology and innovative ideas @

estimated cost of $182,700