BLUE OCEAN STRATEGY

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 BLUE OCEAN STRATEGY
Created uncontested market space

Make the competition irrelevant

Create and capture new demand

Break the value-cost trade-off

Align the whole system of a firm’s activities in pursuit of

differentiation and low cost

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 BLUE OCEAN STRATEGY
Created uncontested market space

1st MARKET 2nd MARKET 3rd MARKET

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 BLUE OCEAN STRATEGY
Make the competition irrelevant
LOREM IPSUM
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LOREM IPSUM
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 BLUE OCEAN STRATEGY
Create and capture new demand
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dictum nec in mauris. Maecenas bibendum nulla ut neque varius, quis
pellentesque enim vestibulum. Proin pharetra libero velit, blandit rhoncus
mauris ullamcorper in. Donec vitae tortor in nisi tristique pharetra.
Vestibulum a dignissim est. Quisque non odio a dui convallis auctor. LOREM
Maecenas dapibus pellentesque orci consequat elementum.”
IPSUM
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 BLUE OCEAN STRATEGY
Break the value-cost trade-off

COST
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metus dignissim dictum nec in mauris.

VALUE
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INNOVATION elit. Etiam varius bibendum est sed vulputate. Nunc
vitae lectus commodo, ornare mi ac, tincidunt
augue. In in luctus nisi. Donec sit amet erat id
metus dignissim dictum nec in mauris.

BUYER VALUE

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 BLUE OCEAN STRATEGY
Align the whole system of a firm’s activities in pursuit of differentiation and low cost

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 BLUE OCEAN STRATEGY
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04
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