Role of Social Media in

Recruitment
 Limited reach  Efficient networking
 Limited way of assessing  Increase the reach
a candidate  Lack of human contact
 Person to person  Cost effective
interaction
 Time consuming
 Human biasness
 Lack of proper database
 How social media recruitment works
Social media presence of the company

Recruiting tools (Talent

search analytical tools) and
applicant tracking system
Candidate use Algorithmic-based
Selection based
technologies
on person-job fit
 Reach the elusive passive candidate
 See talent and passion firsthand
 Get resumes details without a resume
 Find a great culture fit
 Filter out bad candidates
 Save money
 Shortens hiring time
 Not always reliable
 Fraud recruitment ads
 Negative comments from rejected
candidate
 A disadvantage for economically
weaker candidates
 How social media recruitment can impact
Potential Candidates

• Selection of Potential candidates

• Social media presence can also reflect the work and achievement of the existing
employees. Thus motivating them to feel a sense of belongingness and reducing the
attrition rate.
THANK YOU