• Tagline/ Slogan- For Expert – Touched Hair; Life Can’t Wait; All you need is Sunsilk
• USP- Sunsilk is a popular hair care brand having product for all types of hair
• Segment- Personal Hair Care Shampoo available in multiple variants
• Target Group- Girls in the age group of 20’s
• Positioning- The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability Sunsilk is a global brand name when it comes to haircare. Sunsilk has a wide product portfolio in its marketing mix. Sunsilk entered the hair care segment by introducing shampoos but now it has moved on to other products as well like hair conditioners, sprays etc. When it comes to shampoos, Sunsilk has introduced various products so as to provide for all the different types of hair. Sunsilk shampoos are available in various SKUs and the packaging has changed over the time. Moreover, conditioners have also been introduced which again cater to different kinds of hair. Currently, Sunsilk has positioned itself as brand consulted by experts and has multiple variants. Sunsilk now is a mature brand and faces competition from other haircare brands. SALES STRATAGY OF SUNSLIK STRENGTHS
• Sunsilk was launched in 1964, with a presence of over 80 countries
• Sunsilk is available in various variants to suite every type of hair need (Anti Dandruff, Hair Fall etc) • Number 1 in Asia, Latin America and the Middle East, with sales of more than €1 billion a year • The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand.
• Madonna, Shakira, Marilyn Monroe, Priyanka Chopra etc are brand
ambassadors of Sunsilk lead to excellent branding and advertising • Excellent distribution of Unilever means good availability of the brand at supermarkets, stores etc Opportunities
• Improve their community for Indian girls through online campaigns
• Sunsilk Co-Creations – Partnering with 7 of the world’s best hair experts
for new and improved products • Tie-up with hotels, fashion institutes etc SALES FAILURE • Competition intense in the hair care segment means limited market share of Sunsilk • High brand switching because of many options available in the market • Multiple competitors with similar offerings and lower price range
• Not prevalent in the rural markets
• Competition from in-house brands like Clear, Clinic Plus can
