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PwC believes one of the things Global Leadership team 47% 50% 0%
that would maintain employee Managing directors / directors 34% 33% 31%
Being in competition with the big 4 can be tough as maintaining reputation and quality work is
as challenging as attaining it in the first place. Therefore, cautious steps needs to be taken
because if your goodwill gets ruined once, it is difficult to restore it.
Pressurized to do something different in order to win new clients and retain old ones. Therefore
without continuous adaptation, which is needed to cope with changes in the market, it will
become difficult to stop clients from moving to the competitors.
A lot of prospective clients might think you are out of their league.
Opportunities
Acquiring small and medium sized firms will be beneficial for PwC.
There is an increase in enterprises that are looking for expert and innovative business solutions.
PwC can benefit from the prospect of growth and development in emerging markets.
There are many opportunities in providing compliance solutions.
Threats
Profitability:
• ROCE 175% 155%
Risk:
• Financial Gearing 12.5% 12.0%
The current ratio tells us whether a company has the capability to pay its short term liabilities.
The company’s current ratio has fallen from what it was in the previous fiscal year. In order to
ensure that it does not continue to fall in the coming year the company should:
Better manage its receivables.
Pay creditors as they fall due.
The quick ratio has slightly improved as compared to the previous fiscal year. It can further be
improved the same way as current ratio.
Return on Capital Employed percentage shows the efficiency with which the company uses its
capital in order to generate profits. ROCE has increased as compared to the year before. This
means that more profit can be reinvested back into the company which would result in
continuous growth of profits in the future.
Gearing measures the percentage of an organisation’s debts to its equity. It has increased
from the previous year which means that the company has financed itself more through debt
than equity as compared to the year before.