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PREPARED BY:-
PRIMARY ACTIVITIES
transported byrail model for warehouse management strategy in domestic
operational operation at market
60% of coalimported excellence in SC Kalinganagar plant
from Australia
Tie-ups with 65
•Concentration of
sales mostly in
SERVICE
TQM used in •Opening 23
•UNLOADING- distributors & 9000 Northern & Eastern
Introducing Policy, dealers part of the domestic service centers for
engine-on-load Daily & Cross market SMEcustomers
system within the Functional Mgmt Pan India distribution
plant to half network to serve 3 •In 2015,launches • Feedback from customers-
unloading time Process audits & million customersa year two newproducts- STEELNOVATION-for Key
Quality reviews Investments in supplychain 1.Steelium Neo-CR Account Customers
Coal unloading logistics integrated with steel
system & tipping downstream expansion 2.Pravesh-wood •Marketing communication
VALUE capacity revamped initiatives. finished steeldoors programmes
R &D ITSYSTEM EMP…LO…Y…EE…… FIRM INFRASTRUCTURE/GENERALADMINISTRTION
CHAIN WELFARE
ANALYSIS 5 research centers in
India, Netherland &
Production is
controlled &
Well@Workplace
programmes
•The Tata Code of Conduct (TCOC)is an
United Kingdom
integral part of the Company's value
monitored byhighly
SUPPORTACTIVITIES
automated, system.
Social change
Separate dept forits computer-based through SPORTS •Brownfield expansion at Jamshedpur
India & South East systems.
Asia markets-The • Greenfield expansion at Odisa
Scientific Services & Focus on technology
absorption. Occupational
Refractory health & safety
Technology Group
•Fosters culture of
The Automation committee meetings
innovation
Division has a
•NPD & process dedicated team of Resettlement & & continuous
developments experts in various Rehabilitation review
creating competitive disciplines fromlaser Progms for tribals of product mix
advantage & to robotics
sustainability
CORE COMPETENCIES
TATA Steel’s core
• Geographic Spread and global presence
competency liesin • Presence in around 50 countries with manufacturing
value creation operations in 26 countries including: India, Malaysia, Vietnam,
Thailand, UAE, Ivory Coast, Mozambique, South Africa,
through Australia, United Kingdom, The Netherlands, France and
manufacturing Canada.
• High Scale manufacturing
and distribution of • The value chain of steel can be divided into two parts -
medium as well as primary steel-making and finishing. Tata Steels strategy is
based on breaking up this value chain and putting each part
high grade steelat where its the most cost-effective.
• Driven by value and ethics :2015-World's Most Ethical
considerably lower Company
cost.
7 SFRAMEWORK
Super • Domestic Leadership and Global Competitiveness
• Expansion in addressable markets and Branded product
Ordinate portfolio
• Creating long-term value - Kar Vijay Har Shikhar –Continuous
Goals improvement program