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Your Boardroom
You know you should
get rolling with mobile
communications—but
how can you convince
your leadership?
2. Involve senior executives early in the process - Avoid situations in which you have to sell
an innovative idea as a one-off decision to your boss. This Harvard Business Review article
provides additional ideas on how to do that: “How to Sell an Idea to Your Boss.”
3. Provide several options beyond just yes or no. For example, ask to start a research phase
or start an employee app pilot with a limited number of locations or at a leadership
conference.
4. Be prepared for a second or third round. If your leaders don’t immediately choose one of
your recommendations, collect the open questions, negotiate a timeframe, and immediately
set a follow-up meeting.
5. Tell a persuasive story and present your ideas in a convincing way. We know this is easier
said than done. The following slides are (proven) examples to build your argumentation for
an employee app. Feel free to use and adapt this story to your specific case.
WHY?
Name a big, relevant change, and show how it
impacts your organization.
The War for Talent Is Over, and Talent Won
Employees Expect a New Kind of Relationship.
Message Employee
Generations
Control Market
Millennials are now the largest The employer brand is now defined by The US unemployment rate is
group in the US labor force. what employees say about it. now at a 10-year low.
Winning HR and Comms Organizations Are
Shifting Their Focus from Pure Cost
Reduction to Employee Experience
Employer Branding → Engagement → Retention
83% Organisations that
have more than Customer retention rates are 18%
An app has
of their customers.
147% 202%
in earnings per share.
Gallup Report: State of the American Workplace
2016
Gallup Report: State of the American
Workplace 2016 Gallup Report: State of the American Workplace 2016
75%
of push notifications
are opened within
High employee engagement increases
profitability of companies by up to 1 hour
22%
Data compiled by Staffbase
Globeforce Employee Experience Index Study 2016 Gallup Report: State of the American Workplace 2016 customers
Establish a clear line of sight between the benefits of a
working employee communications channel and the goals of
your team and organization. Some ideas. . .
●Seven Reasons Why Internal Communications Is More Important Than Ever in 2017
https://insights.staffbase.com/blog/why-internal-communications-is-more-important-than-ever
● How HR Can Use an Employee App for Every Step in the Employee Lifecycle
https://insights.staffbase.com/blog/how-hr-can-use-an-employee-app-for-every-step-in-the-employee-lifecycle
●Ten Things That Your Employees Should Know About Their Job
https://insights.staffbase.com/blog/10-things-that-your-employees-should-know-about-their-job
● Digital Transformation for Non-Desk Workers — A Major Challenge for CIOs and CDOs
https://insights.staffbase.com/blog/digital-transformation-for-non-desk-workers-a-major-challenge-for-cios-and-cdos
HOW?
Discuss your actionable options.
Talking to every
employee? The
best channel is
already in their
pocket.
Communication Is Digital
Paper no longer does the job.
Digital Means Mobile
The best way to reach those 70% Non-Desk Workers and Millennials/Gen Ys.
Mobile Means App
Push notifications are a game changer.
Push notifications engage users, enable real-time
communication, and relieve the burden on editors to
constantly produce content in order to pull in users.
●Why, How, and What for? Using Push Notifications for Internal Communication
https://insights.staffbase.com/blog/why-how-and-what-to-use-push-notifications-for-in-internal-communication
Your App Should Be Your App
Identification and engagement start with your own logo
on the smartphones of your employees.
Your App Is More Than Just News
It’s more like an employee experience platform.
HOW will this work? Involve key decision makers in the
process and get everyone comfortable with a full test drive.*
● Your Guideline to Planning the Right Use Cases for Your Internal Communications App
https://insights.staffbase.com/blog/your-guideline-to-planning-the-right-use-cases-for-your-internal-communications-app
*Staffbase offers a free and full test of your own employee app. A
great way to show instead of tell what it would be like.
CAN I TRY IT?
“Show me and I’ll understand.”
Provide several options beyond just YES or NO—start an
employee app pilot!
One advantage of a ready-to-go platform like Staffbase: test, learn, explain,
and convince, based on a working app. You have two main options:
1. Use your own test case of Staffbase to create your own sample app.
How long does it take: Five minutes to create, thirty minutes to set-up your content
Cost: Free
Use: Great for testing in small groups and for management presentations
staffbase.com