MEDIA INFLUENCE AND

BIAS
By: Shandi Turner
English 112-401
 HOW IS THE MEDIA INFLUENTIAL AS
WELL AS BIAS
• Social media plays a major role in how influential the media and others can
be in everyday life. Social networks can amplify the effect of the media bias.
(Siegel)
• Facebook, Instagram, Twitter all these sites as well as others are prime
examples of how someone can easily be influenced.
• News media outlets are also an example.
• Bias media sources are a prime example.
HOW OFTEN IS THE
BIAS?
The media is bias in a lot of his news
reports mainly because it is looking for
rating. In this sense some outlets will
influence its viewers to lean a certain
way or not completely report on the
issue at just to get reviews and to keep
their ratings high. If their ratings drop
then it looks bad so they would rather
stretch the truth than get bad ratings.
 WHAT IS BIAS?
• The concept of bias is the lack of internal validity or incorrect assessment of
the association between an exposure and an effect in the target population
in which the statistic estimated has an expectation that does not equal the
true value.

• Bias can be placed on any topic/subject

 TOPICS THAT CAN BECOME BIAS
• Racism plays a major role in bias and has for many centuries.
• The current controversy surrounding racial profiling in America has focused
renewed attention on the larger issue of racial bias by the police. (Tuch and
Wietzer)
• The Black Lives Matter controversy is an ongoing epidemic and it influences
the media.
• In this aspect it should not be Black Lives Matter , it should be All Lives Matter.
• Political Views are majorly influential and bias.
 IS THE MEDIA INFLUENTIAL IN BIAS
• Media plays a role in bias in the way it reports stories.

• We hold explicit attitudes or subjective views of which we are

cognizant.(Bissel)

• How the media reports a story, the tone, the atmosphere, the reporter
themselves, these all play a role in the influential side of the media.
 SOCIAL MEDIA PROS AND CONS
• PROS • CONS
• According to Forbes it is a great • Easily hacked.
news alert system. • The information can be easily
• Keep in touch with family and twisted to fit a category (which is
friends. where the bias comes into play)
• Find potential jobs • Spreading of hurtful information
MEDIA OUTLETS
• News Channels
• Facebook
• Twitter
• Instagram
 IS MEDIA INFLUENTIAL AND BIAS
• In some cases yes the media can be very influential and very bias.

• There are some cases where it seems as if it is not neither influential or bias
but in reality it is.
 HOW CAN WE PREVENT BIAS
MEDIA?
• This is a touchy subject because there will always be bias in the media.
• Media can help bring the amount of bias down by how they report on their
stories.
• Not reporting at all would be the only sure way to eliminate bias in the
media but we need media to report so we know what is going on in the
world.
• If the media would show the whole story of an event and not just one partial
side then bias might not show its head.
 PEACE WITH NO BIAS
• This would be amazing and maybe one day it will
happen.

• No more media bias (or bias anywhere)

 SOCIAL MEDIA BIAS
• Media bias can cause all sorts of drama and issues among people.

• Becoming bias about a topic can cause fights, drama among people and
even wars.

• We need to learn how to take the news and make the world better with it
not worse.
STOP THE BIAS
COME TOGETHER AS A WHOLE AND
STOP BEING BIAS ABOUT TOPICS.

SEE THE BIG PICTURE NOT JUST THE

SMALL THINGS.
WHERE I STAND ON MEDIA INFLUENCE AND BIAS

The media plays a major role in the bias we have in our world and this needs to stop.
News outlets need to report the whole story and not pieces and let us see how the REAL story played out.
Stop playing races, cultures against each other to get reviews.
Delgado-Rodriguez, M., and J. Llorca. "Bias." Journal of Epidemiology and Community
Health, vol. 58, no. 8, 2004, pp. 635. ProQuest,
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643?accountid=10163, doi:http://dx.doi.org/10.1136/jech.2003.008466.

Weitzer, Ronald, and Steven A. Tuch. "Racially Biased Policing: Determinants of Citizen
Perceptions*." Social Forces, vol. 83, no. 3, 2005, pp. 1009-1030. ProQuest,
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countid=10163, doi:http://dx.doi.org/10.1353/sof.2005.0050.

Bissell, Kim, and Scott Parrott. "Prejudice: The Role of the Media in the Development of Social
Bias." Journalism and Communication Monographs, vol. 15, no. 4, 2013, pp. 219-270. ProQuest,
https://login.proxy039.nclive.org/login?url=https://search.proquest.com/docview/1477763073?a
ccountid=10163.

King, Sam. "The pros and cons of social media." UWIRE Text, 12 Apr. 2018, p. 1. General OneFile,
http://link.galegroup.com.proxy039.nclive.org/apps/doc/A534372183/ITOF?u=shel41774&sid=IT
OF&xid=2f50348d. Accessed 2 May 2019.