• Marketing tourism products is different from most
other products because what is being sold is consumption of an experience rather then a tangible product. The product is primarily service based. This means that customer often walks away from the tourism offering with only a memory or experience Sales PRODUCT
• Defining and communicating the distinguishing
characteristics of the product to consumers is the key to successful marketing. A tourism product consists of two components: 1. Attributes such as room, transport, conference facilities 2. Benefits which are what the consumer achieves as a result of buying the product such as relaxation, learning and exploration. PRICE
• The actual cost of providing the product
• Industry standards • Profit margin • Value for money • Image and standard PLACE
• Place in case of services determine where is
the service product is going to be located. PROMOTION
• The most important consideration to bear in mind
while selecting communication channels and tools are: 1. What is the best type of communication channel to use that will reach target market? 2. What is the communication objective? 3. What is the most efficient type of communication channel? PROCESS
• There are different type of process involved in
running a tourism business for example administration, training, planning, distribution, purchasing and service delivery. It is important to ensure that there process are planned and carried out properly so that operations are sun smoothly and problems are rectified quickly. PEOPLE
• In tourism business service forms large part of the
product offering. Service invariably involves front line people and it is here that a tourism offering can really do well or fall miserably. It is extremely important to ensure that all staff dealing with customers carry out excellent service delivery at all times. Due to the strength of word of mouth promotion in the tourism industry, service excellence is paramount. PHYSICAL EVIDENCE
• The physical evidence of a tourism product refer to
a range of more tangible attribute of the operations.”Tangibalising” the product is a good way of giving positive and attractive hints or cues to potential customers with regard to the quality of the product