PRODUCT

PLANNING
 Presented by

Group 2

Satria (16652035)
Ayu Azhari (16652037)
Adella Dara Ferlita (16652038)

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What is Product
Planning

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 “
Product planning is the process of
creating a product idea and following
through on it until the product is
introduced to the market.

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Product planning, by definition, is the
strategizing process that spans from idea
conception to product market launch.
Strong product planning is crucial for the
company – if any step fails, then the entire
initiative might be doomed.

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 2
Why Product
Planning is
Needed

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Marketing start in the market, where individuals or organized groups
who want to buy goods or services meet people who want to sell
them. The buyers must have money to spend and a willingness to
spend it, or a product or a services they themselves are willing to
trade. The seller must have what the buyers want.

Every individuals or groups have different willingness

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The first step in marketing is to understand these
group. The marketers must determine the number
of buyer, what they want to buy, how, when, and
where they want to buy it, at what price, and what
they expect from it.

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 3
Who Did a
Product
Planning

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Product
planner :
those
marketers who The product planners try to determine
design and whether there will be a demand for a given
plan programs
for developing product, and if so, how much. Marketing
new goods or managers then, working closely with top
services.
management , integrate these prediction
with an analysis of all the areas of the
business which will be affected.

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Product line :
group of Professional marketing managers know
product that
are closely that appraising new products ad changing
related an axisting product line are ongoing
because they
function in a processes. There are many motivation for
similar manner constant surveillance of the product line.
Scrutiny may reveal opportunities to
increase sales by offering costumers more
functional product, greater convenience,
more prestige, greater value, or some
combination of these qualities.
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 4
How to Make
Product
Planning

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 The Stages Of
Product Planning
As with any business
process, there can be
many variables for each
company and each
product, but these are the
main stages of product
planning and what they
entail.

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▹ Developing the product
concept.
The first step is always the
most difficult. In the case of
product planning, you should
know what exactly you want
to create. Once you have the
basic concept developed, the
rest will be easy.
▹ Studying the market.
This step is necessary to
find out what the market
looks like, what are the
customers’ needs but also
how are competitors doing.
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▹ Market ▹ Product ▹ Product
research. introduction. lifecycle.
This step is If all the research, This step is made
concerned with analysis, data of : introduction
methods and collection, and stage, growth stage,
practices which can examinations are maturity stage,
be used while positive, it’s time to decline stage. These
product’s introduce the stages help to
development. It’s product. If the monitor product’s
best to study all of product is received “life” and make it
the possibilities to well, you can keep easier to implement
see which one will working on it or any changes.
be the best for the even expand it
product. further.

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 5
Can Product
Planning be Fail
?

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Product planning is just any other process, and it is
only ever as good as what is put into it.
Planning provides a framework for the activity,
and software provides the tools.
There are, however, a lot of things that can go
wrong at every stage. The product concept, for
example, might turn out to be completely wrong.
In such a case, the team either has enough
foresight to change direction, or the product ends
up failing.

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Or, marketing and advertising might be at fault – it
could have been done too poorly, or they hadn’t
invested enough money into raising awareness for
the product. Sometimes, it might even be pure bad
luck or timing that causes the product to fail,
despite everyone’s best efforts.
If you get the execution right, however, you’ll be
maximizing your chances of success.

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 6

Conclusion

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 “
Product planning is an inseparable part of every product’s
implementation. It allows for safe product development
as it helps to measure possible threats and risks. Even as
a project manager, you can use the assumptions of
product planning in your work and experiment with them
in order to achieve best practices. Then, you can
implement them and boost your project’s (or product)
outcomes.

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THANK
S

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