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There are also schools of thought challenging the world view’s “myth of
development” essentially postulating that the ideology subscribes to a
biased, Western model which puts the industrialized nations at the top
of the proverbial pyramid with ‘Third World’ countries having no hope of
ever becoming ‘developed’.
DEFINITIONS OF
DEVELOPMENT
An estimated value of the total worth An estimated value of the total worth
of a country’s production and services, of production and services, by citizens
Definition within its boundary, by its nationals and of a country, on its land or on foreign
foreigners, calculated over the course land, calculated over the course on one
on one year. year.
For people to make informed choices adequate information needs to reach people
in a timely manner. These choices may range from purchasing a product, planning a
project, preserving the environment, protecting oneself from hazards as well as
selecting people to positions of leadership. However the information that
ultimately reaches the public is a function of several factors including:
•Government policies concerning a free press
•Big business interests
•Mode of news delivery (news for entertainment etc.)
•The impact of foreign press and cultural imperialism
ENTERTAINMENT
Besides the obvious feeling of well being that comes from
entertainment, many interest groups and governments have found that
entertainment can serve as a medium to transmit educational messages
to a more receptive audience
There also have been attempts to showcase local talent, however
artistes seldom receive recognition and royalties for their work. This is
one of the obstacles to a thriving entertainment industry
MEDIA AND NATIONAL
IDENTITY
In the past, countries such as Antigua and Barbuda and Cuba,
government owned almost all the media
In other territories such as Trinidad and Tobago there are laws
facilitating a mandatory space and time for government programming
CANA – Caribbean News Agency and CBU – Caribbean Broadcasting
Union have developed programmes that inform about issues in several
territories. Unfortunately, these instruments have not been fully utilized
to achieve regional unity. Moreover the majority of their broadcast now
focuses on politics, sport and entertainment at the expense of other
issues such as the economy, health and security.
The Jamaica Cultural Development commission highlights cultural
activities of the country through radio and television
MEDIA AND CULTURAL
IMPERIALISM
With the advent of cable television, the region has been awashed with
US culture( speech, dress, values etc.)
We have absorbed their political views, stereotypes, dreams and
aspirations. This has been a driving force behind the changing roles of
men and women and the awareness of children. Some of these changes
are positive and some are negative.
Observation of media rights
and privileges
For the media to perform their tasks effectively certain rights must be
observed
Right to security of person
Freedom to access information (Freedom of Information Act)
Equitable treatment of media organisations by public figures
Freedom of movement through countries and regions(CSME)
Media and Public Health
Raises awareness and facilitates networking and social support
Creates climate of opinion for action
Provides advice for healthy living
Changes attitudes by providing examples and role models
Promoting specific products, events opportunities
Broadcasting achievements and rewarding action
Raises awareness and action for HIV/AIDS epidemic on individual,
national and regional level
Freedom of the Press and
Development
A properly functioning media should be able to increase the
accountability of both big businesses and government through
monitoring and reputational penalties while allowing customers to make
more informed decisions.
Factors influencing the independence of the media include
Level of democracy
Ownership
Culture and expectations
The legal system
Availability of trained personnel
Democracy
In a democratic society it follows there should be a free press
Ownership
Government owned media tends to be of lesser quality, little
investigative work and laden with government propaganda
When there is little competition or a monopoly, again the owners and
advertisers who sponsor programs gain control over the information
disseminated, thus lack of local content when there is no sponsorship.
There is also the risk of the erosion of democracy.
Culture and expectations
Some countries have never been able to experience the usefulness of
an effective and free media thus efforts must be made to sensitise
people about the power of information to improve their daily lot
The legal system
Constitution guarantees the right of freedom of the press
The issue of libel against persons and institutions which abuse this
freedom
Freedom of Information Act allows average citizen to ask questions of
authorities in seeking justice
Laws governing granting of licenses, distribution of information and
censorship (criminalizing of certain words and acts in public, ostensibly
to stabilize society)
Availability of trained
personnel
CARIMAC - Caribbean Institute of Mass Communications
Is the major regional institution for training media professionals.
However several professionals in the region have been trained in the US
and the UK and this affects the way news is conceived, packaged and
distributed vis a vis, Facebook, Twitter, YouTube etc.(e.g. U-report on
TV6)
SOCIAL JUSTICE ISSUES IN THE
CARIBBEAN
Gender equality
Class/race discrimination
Minority rights
Indigenous people
Disabled/elderly
Street people/AIDS victims
Rights of the child
ISSUES IN SOCIAL JUSTICE
Rights for all versus fairness to all (e.g. aboriginal lands)
The need for welfare for the vulnerable in society(distributive justice)
Responsibilities- to produce while demanding service
Natural rights(right to life and liberty) versus the social contract to
respect the rights of others
Prejudices(attitudes), stereotype(set of ideas typifying a group),
discrimination(open acts against a group)
The concept of the ‘Other’ as opposed to ‘normal’ people(meaning
oneself)
GENDER
For many years, women in the Caribbean were not given equal
opportunities in the pursuit of employment or education. During the last
two decades of the twentieth century, women in the Caribbean
experienced significant increases in opportunities. Women are using
their education to move into many management positions, traditionally
dominated by men. Issues still arise with reference to equal pay and
promotion
UNEQUAL PAY FOR EQUAL
WORK
GENDER DISCRIMINATION
In a research paper published by Bellony et al(2010), and funded by the
Inter-American Development Bank (IDB) it was found that in Barbados
males earned an average 8 -17 per cent more than females and in
Jamaica an astounding 14 -27 per cent more for the same work!
CLASS DISCRIMINATION
Even though independence and democracy have levelled the playing
field somewhat there is still much to be done in creating equality of
opportunities.
There are cases in the Caribbean where political tribalism leads to
unequal opportunities since employment, education and justice are
afforded based on political allegiance. (See issues relating to awarding
of contracts, appointments to state boards, and in Trinidad - the
administration pre-2010: scholarships to supporters and family)
People of inner-city and rural areas are often discriminated against in
terms of opportunities and justice, while upper classes who engage in
white-collar crime are often dealt with leniently. (See Brad Boyce trial)
This creates feelings of disenfranchisement which may lead to social
unrest.
RACE DISCRIMINATION
These people must be protected from ageist practices some of which include:
Mandatory retirement at 60 -65 even though a person at that age may still be very
productive
Reluctance or refusal to hire people above a certain age
Insurance benefits may not be granted or premiums may increase when applying
after 35. Also most policies expire at age 60-70 at best
Less of the national budget is spent on geriatric services
It is noteworthy that several populations of the Caribbean including Trinidad and
Tobago now have an ageing population (2011 census)
AGEISM…
Elderly people are often left out of social events, such as companies’
family days since these are geared towards younger people
Media stereotypes such as ‘grouchy old man’ and ‘old maid’ are
perpetuated in movies and tv shows
Language associated with older people such as ‘elderly’ are often used
in medical literature to automatically indicate ‘sick and frail’
Jokes about the elderly often focus around the perception that they are
forgetful or deaf.
HIV/AIDS VICTIMS AND STREET
PEOPLE