Strategic planning

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 What is Strategic Planning?
• Strategic planning is an organization's process of
defining its strategy, or direction, and making decisions
on allocating its resources to pursue this strategy.

• What do u want to do?

• How do we best excel?

• Where do we want the company to be?

Copyright © 2014 by The University of Kansas

 Step One
• Gather all facts

• When making decisions it is always best to have the maximum amount of

information available.

• SWOT Analysis

• Gather inputs from stakeholders, company performance analysis of the your

organization

• internal and external limitations

• social and economic trends .

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• Among the most useful tools for strategic planning
is SWOT analysis internal and external of the
organization.

• Strengths
• Weaknesses
• Opportunities
• Threats

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An Overview of Strategic Planning
or "VMOSA"

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 What is VMOSA?
• Vision
• Mission
• Objectives
• Strategies
• Action Plans

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 What is VMOSA?
• A practical strategic planning tool.
• A blueprint for moving from dreams to actions
to outcomes.
• An ongoing process.

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 Why use VMOSA?
• To give your organization structure and direction.
• To help build consensus about what to do and how
to do it.
• To focus your organization's efforts.

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 When to use V M O S A
• New organization.
• New initiative or large project.
• New phase of ongoing effort.
• Breathe life into an older initiative.

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 Vision Statements: The dream

• Examples:
• "Healthy adolescents"
• "Healthy babies"
• "Caring parents"
• "A community of hope"
• "Safe sex"
• "Teen power"
• "Caring relationships"

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 Mission: The what and why
Examples:
• To build a healthy community through a comprehensive
initiative to promote jobs, education, and housing.
• To promote adolescent health and development through
school and community support and prevention.

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 Objectives: The how much of what
will be accomplished by when
Examples:
• By 2005, increase by 40% the number of adults
who report caring activities with a child not their
own.
• By 2015, decrease by 25% the number of reported
cases of child abuse and neglect.

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 Strategies: The how
• Examples:
• Enhance experience and competence.
• Remove barriers.
• Increase support and resources.
• Make outcomes matter.

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Action Plan: The specifics of who will
do what, by when, at what costs
• These consist of:
• Action steps (what will be done).
• People responsible (by whom).
• Date completed (by when).
• Resources required (costs).
• Collaborators (who should know).

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 Sell your vision

• Why is it important to make sure other individuals

understand the purpose and future gains of the
strategic change.

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 Organization Action Strategy
• Change may be outline by few but cannot be achieved
without working together as a whole

• Develop clearly written objectives for each

department to implement.

• The objectives listed must be reviewed by upper

management adjusted if needed and then finalized
before the documents are sent to each department.

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 How long should your goals take to
reach?
• A strategic planning process usually takes
anywhere from 1 month to three months to
complete.

• Long term objectives.

• Short term goals and mile
stones
• 90 day double check

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 Benchmarking
• Benchmarking is used when setting standards and
goals for your organization.

• Why Benchmark?

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• Those who fail to plan, plan
to fail.

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Review of The

Copyright © 2014 by The University of Kansas