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Creativity and

What is idea?

A thought or collection of thoughts that generate in the mind.

An impression or notion that tries to portray the overarching scope or outline An

opinion or belief.

Fulfills a customer need –a problem is

solved Innovative
Clear focus

Profitable in the long term

What is creativity?
Creativity: What, Why, and How

To create: To bring into being out of nothing

Creativity: Thinking skills that lead to create something

Creativity in Science and Engineering: A mental process

involving the generation of new ideas or concepts, or new
associations between existing ideas or concepts.

Creativity is one of the essential attributes we would like our

graduates to have – all others are useless without creativity.
Innovation and Invention are impossible without creativity.
Creativity implies creating new stuff by combining two or more existing ideas

Creativity Is typically used for to refer to the act of producing new ideas, approaches
or actions

It is a generic term

It is abstract and has no

reference Its is not a goal

Creativity is not a talent, creativity is a

What is innovation?
Creativity is related to ‘imagination’, but innovation is related to ‘implementation’.

Definition of Innovation
Innovation is an act of application of new ideas to which creates some value for the business organization,
government, and society as well. Better and smarter way of doing anything is innovation. It could be the
introduction of:
New technology.
New product line or segment.
A new method of production.
An improvement in the existing product.
Innovation is closely tied to creativity i.e. putting creative ideas into action is an innovation, whose
consequences should be positive. It is the process of doing something better for the first time, which was not
previously done by any entity. It can also be termed as a change which can bring a new edge to the performance
and productivity of the company. It is of two types i.e. evolutionary and revolutionary.
Innovation is about creating value and increasing efficiency, and therefore

growing your business.

Innovation Its about looking at your customers & seeing things from their viewpoint.

Its about looking at your customers

Innovation is a business affair

Creating value and challenging the


creativity and innovation

Distinction between creativity and innovation

Creativity Innovation

• Creativity is typically used to refer • Innovation is the process of both

to the
generating and applying such
act of producing new ideas,

creative ideas in some specific

approaches or actions.

Key Differences Between Creativity and Innovation

The following are the major differences between Creativity and Innovation:

The quality of thinking new ideas and putting them into reality is creativity. The act of executing the creative

ideas into practice is innovation.

Creativity is an imaginative process as opposed to innovation is a productive process.

Creativity can never be measured, but Innovation can be measured.

Creativity is related to the generation of ideas which are new and unique. Conversely, Innovation is related to

introduce something better into the market.

Creativity does not require money. On the other hand, innovation requires money.

There is no risk involved in creativity, whereas the risk is always attached to innovation.

Need of creativity

Creativity can be learned or


Deadly Mental Locks

Trying to Find the right Answer
Logical Thinking
Following Rules
Being Practical
Play is Not Work
Whatiscreative climate?
Components of creative c l i m a t e … … … … … … … … … … … … … … …


Intellectual debate

Flexibility and risk taking Top

management support

Positive supervisor relations

Positive interpersonal exchange

Creativity and innovation at group level
(Basadur’s CPS model)

Problem Finding
Fact finding
Problem Definition
Generating Potential Solutions
Evaluating potential solutions
Action planning
Gaining acceptance
Taking action

creativityand innovation

Organizational Leadership
climate style


Organizational Resources and

culture skill

Structure and
Nine lessons about innovation

Innovation starts at the top

Innovation can happen anywhere

Innovation is a team sport

Innovation is never easy but alwayspossible

Innovation relies on trust

Create an innovation cultures that fits

Speed is critical to innovation

combine Copy

Innovation &

It is about connection connecting people

and ideas
It is about an action, creating what you can
not see
It is about deviation, forging new