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PROJECT “WE LIKE”

PRESENTED BY :CHIRAG KAPOOR


HPGD/JL17/3669
PRESENTATION
FOR
VIVA
BY : CHIRAG KAPOOR
WE TUBE
INFLUNCER
MARKETING IN RURAL

• By prof: ratheesh nair


EXPERIENTIAL MARKETING
BY PROF: RATHEESH NAIR

• EXEPRENTIAL
MARKETING IS A BRAND
RELEVANT TWO-WAY
COMMUNICATION
BETWEEN COSTUMER
AND BRAND FACE-FACE
OR REMOTELY
EXPERIENTIAL MARKETING IN RURAL
AREAS
• THE BHEVAIOR IF INDIAN CONSUMER IS
CHANGING BECAUSE OF SEVRAL FACTORS
• INCREASING PENITRATION OF TECHNOLOGY
IN RURAL AREA
• RURAL CONSUMER IS PRICE SENSITIVE
• THEY HAVE HIGH INFLUNCE OF
CULTURE,TRADITIONS AND SOCITY.
• BRAND TRUST>PRODUCT QUALITY
COMMUNICATION STRATEGY IN
RURAL AREAS
“EDUCATION INSTEAD OF PROMOTION”
• REGIONLIZATION OF ADVERTISEMENT
• CUSTOMIZATION OF PROMOTIONAL MASSAGE
USE OF MASS MEDIA
1:TELEVISION
2:RADIO
3:PRINT MEDIA
4:CENIMA
5:DEMONSTRATIONS
6:AUDIO VISUAL PUBLICITY VANS
7:MANDIS, HAATS,MELEAS,STREET SHOWS,OPNION LEADERS ETC.
REAL TIME MARKETING
BY PROF: RATHEESH NAIR
• REAL TIME MARKETING IS THE STRATEGY AND PRACTICE OF
RESPONDING WITH IMMEDIACY TO EXTARNAL EVENTS AND
TTRIGGERS.
• IT’S ARGUABLY THE MOST RELEVANT FORM OF
MARKETING,ACHIVED BY LISTNINGTOAND /OR ANTICIPATING
CONSUMER INTERESTS AND NEEDS
• IT IS A FORM OF INBOUNDMARKETING THAT SEEKS THE MOST
APPROPRIATE FOR A GIVEN SALES OPPERTUNITY.
BENEFITS OF RTM
• IT CREATS THE ELEMENT OF SURPRISE AND
DELIGHT
• DELIVERS THE RIGHT MASSAGE AT RIGHT
TIME
• HAS MORE BRAND RELAVANCE
• ALWAYS ON-THERE US NO END TO THE
POSSIBILITES AND NO TIME FOR RUNNING
THE CAMPAING.
SIX PRIMARY USE CASES OF RTM
• 1: BRAND EVENTS
• 2: ANTICIPATED EVENTS
• 3: LOCATION/OBJECT BASED
• 4: PREDICTIVE ANALYTICS BASED
• 5: CUSTOMER INTRACTION
• 6: BREAKING NEW’S
BIG DATA -THE 5Vs
PRESENTED BY- NITESH VERMA
WHAT IS BIG DATA
• BIG DATA IS LIKE A NORMAL DATA BUT IN VERY BIG AMOUNT
AND MOSTLY UNSTRUCTURED
• UNSTRUCTURED DATA MEANS ALL DATA IS NOT IN THE
STRUCTURED(TABLE) FORMAT; 85% OF DATA IS
UNSTRUCTURED TODAY THAT INCLUDRS AUDIO,VIDEO
,IMAGES CHATS,ETC
• WE CAN NOT HANDLE THE BIG DATA IN USUAL APPROACH, IT
REQUIRES DIFFERENT APPROACH : TECHNIQUES ,TOOLS AND
ARCHITECTURES.
• BIG DATA IS A COLLECTION OF DATA SETS SO LARGE AND
COMPLEX THAT IT BECOMES DIFFICULT TO PROCESS USING
ON HAND DATABASE MANAGEMENT TOOLS
• THE CHALLENGE INCLUDES CAPYURE,STORAGE ,SHARING
ANALYSIS AND VISUALIZATION
5 Vs OF BIG DATA
• 1 VOLUME
• 2 VELOCITY
• 3 VARIETY
• 4 VERACITY
• 5 VALUE
1. VOLUME - THE AMOUNT OF DATA GENERATED

2. VELOCITY- THE SPEED AT WHICH THE NEW DATA


GENERATES, TRAVELS AND INCREASES

3. VARIETY- IN WHICH FORM THE DATAHAS BEEN CAPTURED;


FOE EXAMPLE EARLIER MOST OF THE DATA WERE IN TABULAR
FORM BUT NOW VIDEO, TEXT HEART RATE,ETC

4. VERACITY- HOW MUCH DATA IS ACCURATE TO CREATE


MEANINGFUL VALUE. HOW MUCH WE TRUST THE DATA

5. VALUE- GENERATE VALUE FROM THE HUGE DATA AVAILABLE


GANTT CHARTS
BY GAURANG CHANDARANA
GANTT CHARTS
• THIS IS THE TOOL FOR ANY KIND OF PRODUCTION UNITS
• THIS IS ALSO COMING IN WEB BASED FORMAT NOW
• IT CAN BE USED FOR ANY TIMELY ACTIVITY
ADVANTAGES
• THINGS BECOME CLEAR
• VERY USEFUL FOR PROJECTS UP TO 30 ACTIVITIES
• BREAKDOWN THE WORK INTO SPEIFIC MANAGEABLE PARTS
• CLARIFY THE WORKFLOW, SEQUENCE AND DEPENDENCIES
LIMITATIONS
• BECOME UNWIELDLY MORE THAN 30 ACTIVITIES PROJECT
• ONLY REPRESENTS PART OF THE COST TIME AND SCOPE
• DO NNOT REPRESENT THE SIZE OF A PROJECT
• IT WORKS AS A SCHEDULING TOOL SO IT WILL NOT WORK
GOOD FOE REPORTING IF ANY DEDLINE FAILS
• IT WILL OOT SHOW THE EXACT TIME TO START OR END THE
ACTIVITY
HOW TO PREPARE
• LIST ALL ACTIVITIES (WITH TIMELINE,LENGTS OF
ACTIVITY,TIME REQUIRED TO COMPLETE,ACTIVITIES ARE
PARALLEL OR SEQUENTIAL,DEPENDENCIES)
• SETUP GANTT CHART (EXAMPLE TEMPLATE HEADINGS- NAME
OF TASK, PREVIOUS ACTIVITY,DURATION,JULY WEEK1,JULY
WEEK2, JULY WEEK3,ETC )
• PLOT THE GRAPH
• PRESENT THE ANALYSIS (FINAL VERSION OF THE GANTT
CHART, LINK OF SEQUENTIAL ACTIVITIES, COLOUR ,
REPRESENTATIONDETAILS,ETC
INSURANCE,SAVING ,INVESTMENT
BY KIRAN DATTARAM VEDERE
INSURANCE
• INSURANCE MEANS PROTECTION TO FINANCIAL LOSS
• AN ENTITY WHICH PROVIDES INSURANCE IS KNOWN AS
INSURER, INSURANCE COMPANY OR INSURANCE CARRIER
• THE INSURED RECIVED A CONTRACT WHICH IS CALLED
INSURANCE POLICY
• THE AMOUNT OF MONEY CHARGED BY THE INSURER TO
INSURED FOR THE COVERAGE IS CALLED PREMIUM
TYPES OF INSURANCE
• WHOLE LIFE PLAN
• ENDOWNMENT
• MONEY BACK
• TERM PLAN
• ULIP
SAVING
• THE PORTION OF INCOME
• FOR UNEXPECTED EVENTS OR EMERGENCIES
• HELPS INDIVIDUAL AND FAMILY BECOME FINANCIALLY
STRONG
HOW MUCH MONEY SHOULD BE SAVED
• SHOULD SAVE ATLEAST 6 MONTHS’S WORTH OF EXPENSES
WHERE CAN MONEY BE SAVED
• SAVERS PLACE THEIR MONEY IN A JAR, PIGGY BANK OR
COFFEE CAN
• LONG TERM SAVERS SHOULD USE A SAFER METHOD TO
STORE MONEY AT DEPOSITORY INSTITUTION
• IN LIQUIDITY FUND, IT ALSO PROVIDES THE HIGHER RETURN
WITH ADVANTAGE OF SAVINF BANK ACCOUNT
INVESTMENT
• TO ALLOCATE MONEY (OR SOMETIME OTHER ANOTHER
RESOURCES,SUCH AS TIME) IN THE EXPECTATION OF SOME
BENIFIT IN FUTURE
• THE BENIFIT FROM INVESTMENT IS CALLED RETURN
• RETURN MAY CONSIST OF CAPITAL GAIN OR INVESTMENT
INCOME,INCLUDING DIVIDENDS, INTREST, RENTAL
INCOME,ETC OR COMBINATION OF THE TWO
LATEST MODE OF INVESTMENT
• EQUITY
• DEBT
• REAL ESTATE
• COMMODITIES
TYPE OF E-BUSINESS
A QUICK PREVIEW

PROF- ALOK JHA


WHAT IS E BUSINESS
• THE BUSINESS IN WHICH INTERNET IS INVOLVED THAT IS CALLED
E-BUSINESS, COMMUNICATES TO CONSUMER USING INTERNET
TYPES OF E-BUSINESS
1. INFORMATIVE
CORPORATE WEBSITES, EDUCATIONAL WEBSITE,GOVT. WEBSITES NO
PAYMENT/TRANSACTION INVOLVEMENT ,ONLY FOR
INFORMATION EX.HEATH SITES
2. BUSINESS
ALL BUSINESS THAT ARE CARRIED OUT DIRECTLY OR INDIRECTLY
WITH END USER . EXAMPLE COMMERCE, SELLING AND BUYING
WEBSITES
3. SOCIAL PLATFORM
EXAMPLE – FACEBOOK , INSTAGRAM,ETC
BROAD CATEGORIES UNDER BUSINESS CATEGORY
B2B- BUSINESS TO BUSINESS
EXAMPLE – indiamart.com , alibaba.com, tradeindia.com ,
tender.com
BUSINESS TO CONSUMER
EXAMPLE – tradus.com, homeshop18.com , flipkart
C2B- CONSUMER TO BUSINESS
THIS IS CALLED MARKET PLACE; ONLINE MARKET PLACE IS
CREATED AND SELLERS AND BUYERS ARE ALOWED TO
INTERACT WITH EACH OTHER. PAYMENTS AND TERMS OF
BUSINESS ARE CONTROLLED BY PLATFORM SO AS TO PROTECT
BOTH BUYER AND SELLER, EXAMPLE- ebay.com, naaptol.com
C2C-CONSUMER TO CONSUMER
• HERE IS THE CUSTOMER IS TO MADE FEEL LIKE HE IS
DRIVONG/DCTATING THE BUSINESS
• HE IS ALLOWED TO PUT HIS DEMAND AND BUSINESS WOULD
TRY TO FULFIL CUSTOMER,S DEMAND , IN THIS CUSTOMER
DECIDE THE PRICE
• LARGE AMOUNT OF BUYER AND SELLERS THAT IS THA
REASON PRICE IS DICTATED BY THA BUYERS
ANOTHER WAY TO LOOK AT E-COMMERCE
• PHYSICAL/TANGIBLE GOODS- FROM PIN TO TELIVISION
• DIGITAL GOODS- MUSIC, MOVIE, E-BOOKS, ETC
• SERVICES- BILL PAY, TRAVEL TICKETING ,INSURANCE
PREMIUM,ETC
WE
LOUNGE
MR.APURVA SIRCAR

HEAD-BRAND, INSIGHTS, PR AND DIGITAL


MARKETING VP AT IDBI FEDERAL LIFE
INSURANCE
LEARNINGS
• HE SPOKE ABOUT HIS LIFE HOW A TRAINEE BECAME THE
HEAD OF THE DEPARTMENT
• HE TALKED ABOUT HIS TIME MANAGEMENT SKILLS WHICH HE
LEARNED AS TRAINEE
• AFTER HE PASSED HIS MANAGEMENT HE JOINED VIP
INDUSTRIES AND LEARNED HOW TO MMANAGE BUSINESS
CYCLE AND DESIGNS
• HE TALKED ABOUT HIS BIGGEST LEARNING EXPRIENCE WHICH
HE GOT FROM HEINZ THAT IS HOW TO DECODE WHAT
CUSTOMER IS SAYING
• AFTER HEINZ HE JOINED BIRLA SUNLIFE INSURANCE FROM
THEIR HE LEARNED HOW TO INFLUENCE PEOPLE TO BUY
SOMETHING WHICH IS IMPORTANT TO THEIR LIFE
• HE TALKED ABOUT HOW TO LEARN THINGS BY HUMAN
INTERACTIONS
• HE SAID “STUDY TO LEARN NOT TO PASS THE EXAMINATION”
• HE CREATES THE CULTURE FOR EMPLOYEES IN HIS COMPANY
THAT ACTUALLY KEEPS PEOPLE COMING BACK TO OFFICE ON
ANY WORKING DAY
• HE GAVE A GOOD QUOTE “BEST MOTIVATION COMES
FROM WITHIN”
• SECRET OF SUCCESS
• -GOING BEYOND THE TRIED AND TESTED
• -ALWAYS AN ALTERNATE TO EVERYTHING TRY TO FIND THOSE
ALTERNATES

• BIGGEST STRENGTS
• -ECONOMITY OF MIND
• -BE DISCIPLINED
• -BE FOCUSED
• -DONT BE SCARED OF EXPERIMENTING THE NEW
MR. GAUTAM BORAH

VISE PRESIDENT-CUSTOMER SERVICE OPRATIONS -


VODAFONE
LEARNING’S:
• HE HAS AN EXPERIENCE OF OVER 20 YEARS IN SERVICE
ASSURANCE,BUSINESS TRANSFORMATIONAND CUSTOMER
SERVICE OPRATIONS
• HE HOLD MASTERS DEGREE FROM UNIVERSITY OF OXFORD
• HE IS AUTHOR OF BOOK “MONETISING
INNOVATION”PUBLISHED IN 2016.
• HE HAS ALSO WORKED WHITH RELIANCE INFO. AS
BUSINESS EXXELLENCEAND WAAS RESPONSIBLE FOR
DEPLOYMENT OF COPC AND SIX SIGMA DESING.
• HE TALKED ABOUT HAPPY CUSTOMERS AS THEY GROW THE
SALES OF ORGANIZATION BY ADVERTISING THE PRODUCT
FROM EHICH HE IS SATISFIED.
• HE TALKED ABOUT 2 CHALLENGES ….FIRST ONE IS
STAKE HOLDER MANAGEMENT AND 2 IS THE
SUSTAINABILTY
• HE TALKED ABOUT IF IF YOU WANT TO RECRUIT EIGHT
PEOPLE FOR THE JOB YOU HAVE TO GET THE JOB
CONTENT RIGHT
• HE TALKED ABOUT CUSTOMER SERVICE INDUSTRY AS IT
HAS EVOLVED DRASTICALLY
• HE SAID THE JOURNEY OF THE CUSTOMER STARTS
EVEN BEFORE HE HAS PURCHSED THE PRODUCT .SO
YOU HAVE TO GIVE HIM RIGHT INFORMATION OF
PRODUCT
• HE SAID DECIPLIN IS HIS BIGGEST STRENGHT AND HE
SAID HE BECOMES REACTIVE SO IT IS HIS WEAKNESS
• HE EXPLAINED BUUSINESS TRANSFORMATION FACTOR IN
TWO PARTS – HARD PART AND SOFT PART
• HE GAVE TWO FACTS OF CUSTOMER SERVICE INDUSTRY –
CHARACTERSTICS AND EVOLUTION
• HE ALSO GIVE SOME TIPS TO THE STUDENTS
• -SHARE RIGHT INFORMTION TO CUSTOMER
• -ON BOARDING-
• -USER EXPERIENCE
• - FEEDBACK
MR. SURYA NARAYAN

DIRECTOR-CLIENT
MANEGEMENTAT HEWLETT
PACKARD (HP)
LEARNINGS
• HE STARTED HIS WORK LIFE AS AN IT MANAGER AT CO-
OPRATION BANK.
• HE IS WORKING IN HP FROM ABOUT PAST 12 YEARS
• HE SSAID IN LATE 70’S THE ONLY IT SECTOR WAS
RAILWAY RESERWATION’S AND NOW IT IS HAS VERY
VAST SCOPE AND IS CHANGING AT A VERY FAST PACE.
• HE SAID HE HAS SPENT 20 YEARS IN HIS PAST JOB AND
AT ONE TIME YOU HAVE TO MOVE ON
• HE TALKS ABOUT HIS EDUCTION HE HAS DONE
B.COM,MBA IN FINANCIAL MANAGEMENT
• HE SIAD CULTURE OF HP IS VERY FLAT .
• HP STARTED FROM A CAR GRAGE AND IS NOW
A MULTI BILLION DOLLAR COMPANY.
• HP IS A INNOVATION DRIVEN COMPANY
• HP HAS VERY SHARP FOCUS ON CUSTOMERS
• HE SAID HP IS WORKING IN 2 LINES OF
BUSINESS ONE IS BULDING PC,LAPTOPS
,PRINTERS ETCAND OTHERS IS MAKING OF
SERVERS LIKE LINUX ,DOS,UNIX,WINDOWS
ETC.
3:MARKETING STRATEGY OF H&M
• FOUNDED IN 1947 BY ERLING
PERSSOSN,HENNES&MAURITZ AB AS POPURALY
KNOWN S H&M
• IT DEALS IN VARITY OF PRODUCTS LIKE COSMETICS
,FOOTWER,CLOTHING,ACCESSORIES,HOME TEXTILES
ETC
• THE BRAND USES DIFFRENTIATINF TARGATING
STARTEGY AS IT IS OPERATING WITH DIFFERENT SUB-
BRANDS IN THE MARKET WITH VARIED OFFRING
• H&M HAS POSITIONED ITSELF BASED IN ITS VISIONARY
OUTLOOK ON BEING AHED OH THE TRED OFFERING
STYLE AND QUALITY AT CHEAP PRICES
NEWS WIRE
1-ADVENT OF DEMAT IN INDIA
MARGIN OF DEMAT ACCOUNTS
ANY INVESTOR WISHING TRADE IN THE SHARE MARKET HAS
TO OPEN AN ACCOUNT WITH ANY OF THE DEPOSITORY
(NSDL &CDSL)
#SOME BUFFER AMOUNT BEFORE TRADING IS CALLED
MARGIN
THERE ARE THREE TYPES OF MARGIN

-INITIAL MARGIN
-MAINTENANCE MARGIN
-VARIENCE MARGIN
• INITIAL MARGIN –THIS THE AMOUNT THAT AN INVESTOR
HAS TO MAINTAIN TO ENTER INTO CONTRACTS
• MAINTENANCE MARGIN – THE MINIMUM MARGIN TO BE
MAINTAINED AT ANY GIVEN POINT IN TIME AND IF THE
MARGIN AMOUNT FALLS BELOW THE PRESCRIBED LEVEL,
THAN THE INVESTOR HAS TO PAY A VARIANCE MARGIN
• VARIANCE MARGIN – THE DIFFERENCE BETWEEN
MAINTENANCE MARGIN AND INITAIL MARGIN THAT IS
COLLECTED OR GIVEN TO THE INVESTOR
2-WHAT ARE THE TAX BENIFITS OF
GRATUITY
• FOR GOVERMENT EMPLOYEES, THE ENTIRE AMOUNT THE
GET IS TO EXEMPT FROM TAX
• IF YOU ARE NOT A GOVERMENT EMPLOYEE BUT ARE
COVERED UNDER THE ACT, YOU GET TAX EXEMPTIONFOR AN
AMOUNT THAT IS THE LOWER OF THE FOLLOWING
• a) Actual gratutiy recived
• b) 15 days Basic and Dafor each completed yearof serviceor
part time therofin excessof six months(according to
calculations in tha example above)
• c) Rs. 20lakh (Rs. 10 lakh earlier)
• UNTIL NOW THE CURRENT CAP ON GRATUITY PAYBLE AND
TAX EXEMPTION WAS Rs.10 LAKH. SO, Rs. 10 LAKH WAS
EXEMPT AND THE BALANCE OF Rs. 5 LAKH WAS TAXED. BUT
NOW AFTER THE PRESIDENT GIVES HIS ASSENT TO AMENDED
ACT, THE GRATUITY AND TAX – EXEMPT CAP WILL INCREASE
TO RS. 20 LAKH
• NOTE THAT TOTALT TAX EXEMPTION ON GRATUITY AMOUNT
RECEIVED, INCLUDING THOSE FROM PREVIOUS EMPLOYEES IN
EARLIER YEARS, CANNOT EXCEED Rs. 20LAKH (Rs. 10 LAKH
EARLIER)
3- “FASHION & QUALITY AT BEST
PRICE”
• IT IS PERFORMING GOOD IN INDIA WHERE ITS
SALES INCREASED BY 291 CRORE DURING THE
PERIOD OF DEC. 2016 TO AUG. 2017
• H&M HAS BEEN RANKED 20TH IN CORPORATE
KHIGHTS ANNUAL INDEX OF 100 MOST
SUSTAINABLE BRANDS IN THE WORLD
• H&M HAS BEEN RANKED 36TH BY FORBES
MAGAZINE LIST OF WORLDS MOST POWERFULL
BRANDS
• H&M RETAIL BRAND HAS BEEN VALUED AT $39.9
BILLION GENRATING REVENUE OF $22.67 BILLION
4-NEW MARKETING TRENDS ARE
DOMINATING 2018
• 1: BRANDED PODCASTS
THE BEST WAY TO CAPTURE ATTENTION IS THROUGH EARS
,WHICH IS WHY MANY BRANDS RANGING FROM GE TO
TINDERARE LEANING INTO BRANDED PODCASTS IN AN AGE
WHERE ATTENTION SPANS ARE HARD TO CAPTURE
PODCAST MAKES IT A DESIRABLE VEHICLE
2:AUDIO OPTIMIZATION
ANOTHER REASON WHY BRANDED PODCAST IS BECOMING SO
DESIRABLE IS THE ABILITY TO OPTIMIZE THEM EXAMPLE
ALEXA USER INTERFACE OF AMAZON ECHO . THIS
CHANNEL AS A MARKETING IS STILL IN ITS INFANCY ,BUT
LOOK OUT FOR BRANDS TO PROGRAM SKILLS AND MAKE A
BIG PUSH FOR CONSUMERS TO ENABLE THEM
3:CHATBOTS
LIKE SERI FOR A BRAND ,CHATBOTS RESPOND TO
TEXTS OR DIGITAL CHATS ,CARRYING ON A
CONVERSATION WITH THE COMSUMER ON THE
OTHER END ,BOTS CAN BE USED FOR
ENTERTAINMENT,COSTOMER SERVICE ,OR TO
CONNECT WITH COSTUMER IN BETWEEN PURCHASE
.BOTS HAVE EVOLVED TO INCORPORATE ECOMMERCE
CAPABILITES
4:CONTENT COLLABRATION
BRANDS HAVE LONG CREATED CROSSOVER
MERCHANDISE,BUT NOW WE’RE STARTING TO SEE THAT
COLLABRATIVE SRERIT EMERGE IN CONTENT OF PARTNERSHIP
EARLIER THIS YEAR COLE HAAN AND EQUINOX SHOWED US
HOW IT WAS DONE WITH ELEMNTS OF EXTRA ODINARY
5-WHATSAPP MAY SOON ALLOW
USERS TO STAY AWAY FROM SPAM
MASSAGES
• SPAM MASSAGESARE THOSE WHICH A USER SENDS IN A
BULK TO ITS LIST OF CONTACTS . A SPAMMER NEVER SENDS
A SPAM MASSGE TO A SINGLE CONTACT ,HE IS USED TO
SEND THEM TO MULTI USER BY SELECTING MULTIPLE USER
FOR THE CONTACT LIST
• THESE MASSAGES MAY CONTAIN UNWANTED
ADVERTISMENT AND FAKE NEWS AND THEY OFENT INVITE
YOU TO FORWAD THE MASSAGE TO YOUR CONTACT LIST
• SO FOR THIS THE WHATS APP WILL TELL YOU THE MASSAGE
IS FORWADED MULTIPLE TIMES EARLIER TO MARK IT AS A
SPAM
• WHATSAPP IS WORKING ON FEATURE IN ITS APP
WHICH WILL EMPOWER ITS USER TO PREVENT
SPAM MASSAGE IN NEXT UPDATE VERSION
2.17.430
• IT WILL BE AVAILABLE FOR BOTH IOS AND
ANDROID
• IF THE USER NEEDS TO SEND THE MASSAGE TO
MANY CONTACTS ,WHATSAPP RECOMENDS
BROADCAST LIST FEATURE ,WHERE ONLY
CONTACTS THAT ARE I N YOUR ADDRES BOOK
WILL RECIVE THE MASSAGE
6- ARTIFICAL INTELLIGENCE WILL PLAY
A HUGE ROLE IN YOUR LIFE
• IF YOU ARE A FREQUENT ONLINE SHOPPER ,CHANCES
ARE YOU SEARCHED FOR SAY A BELT ,AND THE
WEBSITE SUGGESTED YOU SOME THING ELSE LIKE A
COFFEMKER . THIS WILL BECOME RARER AS THE
MACHINES ARE LEARNING A SUBSET OF ARTICICAL
INTELIGENCE,THAT IMPROVES SUSTAINABILITY.AND
WITH ADVANCEMENT IN TECHNOLOGY FOR IMAGE
RECOGANITION AND SEARCH –GOOGLE HAS
LAUNCHED THIS FETURE IN GOOGLE PIXEL 2
• BRNDS LIKE AMAZON ,SAMSUNG,GOOGLE ARE
TRANING THE VOICE ASSISTANT ON THEIR DEVICES TO
GET BETTER SPEAKING AND UNDERSTANDING OF
INDIAN ENGLISH ACCENT
• MORE THN HALF THE INDIAN COMPANIES RE
USING AI(ARTIFICAL INTALLEGENCE)
• BANK’S AND OTHER FINANCIAL INSTITUTIONS
ARE RELYING ON AI TO BETTER SARVE THE
CONSUMER AND REDUCE THE COST
• BANKS LIKE HDFC AND SBI HAS LAUNCHED
CHATBOTS TO HANDLE CUSTOMERS QURIES
• THE STUDY FOUND THE AI ADOPTION IS
LARGEST AMONG THE TELICOMM SECTOR
7-INSTAGRAM MAY SOON ALLOW YOU
TO SHARE IT’S “STORIES” DIRECTLY TO
WHATSAPP
• FACEBOOK IS RUNNING A SMALL TEST TO LET
USERS POST THEIR INSTAGRAM STORIES DIRECTLY
TO WHATSAPP STORY
• THE FEATURE WILL LET THE USER TO POST
DECORATED PHOTOS, VIDEOS,GIF’S ON
WHATSAPP WHICCH WILL DISAPPEAR IN 24
HOURS
• AN INSTAGRAM STORY POSTED AS IN WHATSAPP
STORY ALSO BECOME ENCRYPRTED LIKE REST OF
WHATSAPP
• FACEBOOK CEO MARK ZUKERBURG HAS
ANNONCED THAT INSTAGRAM AND WHATSAPP
STATUS BOTH NOW HAVE 300 MILLION DAILY
ACTIVE USER
• THE FEATURE , WHICH IS CLONE OF APP CALLED
SNAPCHAT ,NOW BOAST THE NUMBERS ALMOST
TWICE THE SIZE OF SNAPCHAT USERS ,SNAPCHAT
HAS 173 MILLION USERS
• THE OPTION TO SYNDICATE INSTA STORIES TO
FACEBOOK STORIES HAS BEEN ROLLED OUT IN US
AND WILL BE SOON ROLLED OUT IN REST OF THE
WORLD IN 1ST QUARTER OF 2018
8-INDIA’S APP USAGE GREW 6% IN
2017
• “MUSIC ,MEDIA AND ENTERTAINMENT CAME IN
A CLOSE SECOND WITH 43% YER OVER YEAR
GROWTH ,REAFFERMING USERS SHIFT TO
MOBILE DEVICES TO CNSUME MEDIA
• INDIA APP USAGE GREW 6% IN 2017 BUT IT WILL
BE LOW AS COMPARED TO 11% OF HIKE IN 2016
• THE E-COMMERCE GREW 54% AS CONSUMERS
SPENT MONEY VIA MOBILE SHOPPING APPS
• USERS ARE INCRESAINGLY COMFARTABLE
MAKING PHYSICL PURCHASES ON THEIR
PHONES NOW WITH INTERGRATED IN APP
PAYMENT SYSTEM LIKE SAMSUNG-PAY
• THE LIFESTYLE CATEGORY HAS WITTNESED
DECLINE OF 40% USAGE IN 2017
• THE GAMEING SECTION ALSO SAW A DECLINE
OF 15%
• THERE IS MASSIVE 55% GROWTH IN PHABLET
SACTION
9-THE HASHTAG CONCEPT
• HASHTAG IS QUIET AN OLD CONCEPT IN ALL
MEDIA PLATFOM’S
• HASHTAG AS A CONCEPT IS GANING TRACTION
WITH EVERY PASSING DAY
• HASHTAG IS A POUNDING SIGN WHICH IS # THAT
MAY APPEAR TO BE CONFOUNDING AND
POINTLESS
• THIS ALSO ALLOWS YOU TO ARRANGE
SUBSTANCE AND CATCHPHRASES .TAP ON # TO
SEE EACH AND EVERY POST THAT SAYS THE
PHARASE
10- FACEBOOK TESTING LOCAL NEWS
SECTION TO OFFER CITY-SPECIFIC
NEWS & EVENTS
• FACEBOOK IS TESTING THE NEW FEATURE
CALLED “TODAY IN” WHERE IT WILL HAVE CITY
SPECIFIC LOCAL NEWS ,EVENTS AND
ANNOUNCEMENTS AVAILABLE ON PLATFORM
• THE TEST IS CURRENTLY LIVE IN A NEW
SECTION CALLED “TADAY IN” IN SIX US CITIES
• AND WILL BE SHORTLY AVILABLE IN WHOLE US
• THE USERS IN THE TEST MARKETS WILL BE
ABLE TO ACCESS THE FEATURE THROUGH THE
BOTTOM RIGHT MENU BUTTON ON THE
FACEBOOK ,A MACHINE LERNING SOFTWARE
WILL POWER TODAY IN SECTION HELPING A
TEAM FIND LOCAL CONTENT ,NEWS BY
PUBLISHERSND WILL APPEAR IN THE SECTION
• THE MOVE COME IN THE PART OF FACEBOOK
JOURNALISIM PROJECT ANNOUNCED IN
JANUARY LAST YEAR TO CURB THE SPREAD OF
FAKE NEWS ON FACEBOOK
THANK YOU