MARKETING

STRATEGY
 Situation California Burrito is a key player in the Mexican Food chain outlets in India and
is currently expanding it’s business .

However, California Burrito currently does not have it’s strong presence on
Complication social media platforms to target the existing and the desired consumer groups.

Question How do we focus on strategizing marketing policies to repeat and bring in

more consumers for California Burrito.
EMPLOYEE ENAGEMENT

Higher Profits Higher Service,

For Business Quality And Productivity

Increased Sales Customer Satisfaction

(Repeat Business And Referrals)
LOCAL STORE INITIATIVE

Increased
Revenue
Cross Sell
Invite with Low for High
Ticket Price Ticket Price
KNOW YOUR CONSUMER

Consumer Behavior Buying Roles

Consumer
Psychographic Demographic Buyer
Decision
Maker
Influencer

Ethnographic Geographic Initiator

PSYCHOLOGICAL CURATE THE MENU
Describe the food items on the menu
(Fresh , Juicy , Filled with , Exotic, Flavorful, Authenticate)

Include “Signature Item” on the menu (Must Try!!)

Create “ Economic Value” for the product (L/M/R Combo Meals)

Value Differentiation for (Veg/Non Veg Meals)

Introduce “Seasonal Special” menu

(Use of seasonal fruits and veggies)

Product Innovation (Desserts , Regional Flavours ,Hot Beverages)

BRINGING IN SOCIAL MEDIA TRAFFIC

10,370 Likes 989 Followers 167 Followers

SOCIAL MEDIA ENAGEMENT
INVEST IN LOCAL SEO
THANK YOU !!