Hearst Magazines UK

To create premium, purposeful content that helps our

audiences and partners strive, thrive and get more out of
life.
 What is Hearst Magazines UK

 Hearst Magazines UK is the UK's largest digital magazine publisher and reaches
12.1 million adults in print and 43 million unique users online every month
 Hearst-Rodale publishes Men's Health, Women's Health and Runner's World,
their companion sites and pureplay sites
 Hearst Magazines UK publishes 19 magazines and 26 websites in the UK
 It was founded in 4 March 1887
 Hearst Magazines UK is owned by Hearst Corporation & Hearst Magazines
 Form of Magazines

 Magazines can be distributed by online through social media/ the internet –

Digital Magazine
 There are adverts on social media such Facebook, Instagram, Snapchat and
Twitter to promote the name of the magazines – younger audiences would
easily be attracted to the front cover especially to entertainment magazines.
 Magazines such as Elle, Vogue and Men’s Health have different connotations
to represent themselves in the brand identity in magazine marketing – They
tend to deliver different messages to different audiences depending on their
age and gender
 Entertainment Magazines

 An entertainment magazine is provides celebrity lifestyle news, gossip, and

articles about other celebrities/ fascinating people.
 With news on movies, TV, tech, and business, The Hollywood Reporter is a
reliable source for news and trends in the film industry.
 Example of entertainment magazines – Entertainment Weekly, Tv Guide,
People, The Hollywood Reporter
List of assets owned by Hearst
Founder of Hearst – William Randolph Hearst
April 29, 1863 – August 14, 1951
He was an American businessman, newspaper publisher,
and politician known for developing the nation's largest
newspaper chain and media company, Hearst
Communications.