Fear and

Perception
Personality Dynamics

Reported by: Darla Patricia N. Halili

Fear
• Fear is a powerful and primitive human emotion. It alerts us to
the presence of danger and it was critical in keeping our
ancestors alive.

Biochemical Universal
Fear

Emotional Individual
 Fear

Biochemical Emotional

Universal Physical Reaction / Fight or

Flight Response Individual /
Personalized Fear

Increased Heart Rate Sweating

 Collective • Carl Jung
Unconscious • Ancestral experience

Childhood • Sigmund Freud

experiences • Psychoanalytic Perspective

• Albert Bandura
Social
• Observation and Social
Cognitive
Interaction

• BF Skinner
Behavioral • Conditioned and
unconditioned Stimulus
 TION
RCE P
PE
• The process by which sensory information is actively organized and interpreted
by the brain
• The process of selecting, organizing and interpreting raw sensory data into
useful mental representation of the world.

Bottom • Analysis begins with the

sensory receptors and
Up works up to the brain’s
Processing integration of information

• Information Processing
guided by higher level
Top Down mental processes, as when
Processing we construct perceptions
drawing on our experiences
and expectations
Factors that Influence Perception
• The Nature of the
stimulus being
perceived
• Intensity
• The one perceiving
• Internal Characteristics:
• Beliefs
• Attitude
• Interest
• Past experiences
• Culture
• Motive
How Can We Make Sense of the World?

• Gestalt Law of the Organization

• Human minds has innate tendencies to impose
order and structure on the physical world to
perceive sensory pattern as well as organize
wholes rather than as a separate parts.
• Gestalt principles describe the brain’s
organization of sensory building blocks into
meaningful units and patterns
Gestalt’s Principle of Perception

Proximity

Closure

Continuity
Gestalt’s Principle of Perception
and yet both be
right. It’s not
logical, it’s
psychological”

-Steven Covey