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TOURISM DEVELOPMENT

Chapter II
Tourism is a large and complicated
industry. Every period and every area
of a country are directly involved with
the tourism business and should be
concerned with its successful
development.
GOALS OF TOURISM DEVELOPMENT
1. Provide a framework for raising a standard of living of the
people through economic benefits of tourism.
2. Develop the infrastructure and provide recreation facilities
for tourists and local residents.
3. Establish types of development within the tourist centers and
resorts that are suitable to the purposes of this areas.
4. Provide a development program that is in accordance with
the cultural, social, and economic philosophy of the
government and the people of the host country or
destinantion.
HINDRANCES TO THE DEVELOPMENT OF SUPPLY
First obstacle --------------------------------- Lack of transportation and access routes

Second obstacle --------------------------- Lack of accommodation

Third obstacle -------------------------------- Inadequate financing of infrastructure

Last obstacle -----------------------------Lack of sufficient number of trained personnel


INTERNAL HINDRANCES
• Price fluctuation
- the increasing price of tourism has the same effect as the
decrease in the income of the potential tourist. Therefore, when
planning a holiday, the tourist will choose a tourist destination where his
money will go to the farthest.

• Lack of effective publicity


- effective publicity is an important means to increase demand. If
publicity is poorly planned or inadequately financed, it will hamper
tourist demand development.
POLITICAL ASPECTS OF TOURISM
DEVELOPMENT
The following are the political aspects of tourism development:

1. Land use (zoning)

2. Construction and maintenance of infrastructure

3. Promotional programs
1. LAND USE (ZONING)
- zoning ordinances specify the legal types of land use.
Zoning ordinances determined by a government zoning
administrator and a politically appointed or elected zoning
board. Hence, the government decides how land is to be
used.
- the attitude of the government agencies toward
tourism development will be influenced by the perception of
the general public regarding the desirability of a specific
tourism development.
2. CONSTRUCTION AND MAINTENANCE OF INFRASTRUCTURE

- Any tourism development needs infrastructure.


Infrastructure is provided by the government agencies,
private developer or both. Those who are greatly concerned
about tourism must realize that it is their responsibility to
convince the public that government expenditure on roads,
water system, sewage, airports, marinas and parks benefit the
local economy.
3. PROMOTIONAL PROGRAMS

- promotional programs which are founded by the


government are important to the tourism industry. To
convince law-makers and local government officials
regarding the significance of tourism accurate data on
employment, income multiplier, additional investments,
preservation and improvement of local industries such as arts
and crafts should be produced.