VALUE PROPOSITION AFTER

INTERNSHIP
 Customer segment
• Families
Small and joint families
Middle class and above
Urban and semi-urban location
 Stay in coffee
Different style Stay in
estate experience Quality of service
of rooms coffee estate
Activities
and games Hygiene & tasty Visit places Tasting of
food In & around authentic
Individual care for food
my customers To get a country
Proper side Experience Quality time with
guided tour with luxury family
Separate veg & non-veg
Stay in a natural habitat with Same as concrete jungle
kitchen with good chefs connecting with nature
minimal human interference
Package tours
in & around local-cuisine Boredom of food Refreshment
Traditional
Coorg activities Lack of fun Relaxing
Need privacy
Comfort and games games
stay Separate living Non availability of
Providing homemade space for this homemade wine
wine in one place segments
 Different style Quality
of rooms Stay in green paradise of
Stay in
service
coffee estate
Activities
and games Hygiene & tasty
Originality Come food
Individual care for of the land closer to To get a country Quality time with
my customers nature side Experience family
with luxury

Separate veg & non-veg

kitchen with good chefs Stay in a natural habitat with Same as concrete jungle
minimal human interference connecting with nature
Boredom of food Refreshment
Comfort
stay Need privacy Relaxing
In-site
activities Lack of fun
local-cuisine
games