N

W E
S

BEIJING

Beliță Georgiana
EAI Eng, 3 rd Year
Introduction to Beijing – the City
Beijing, the capital of the People’s Republic of China, one of the four ancient capitals and one of the five
national core cities in China. According to its latest position, Beijing is the political and cultural center of
China and the center for international exchange as well as science, technology and innovation.

 LOCATION:Situated in the northern  CLIMATE: Beijing has a typical

part of the North China, Beijing sits sub-humid continental monsoon
next to the Bohai Bay and on the climate of the North Temperate
back of the Yanshan Mountain. Zone, which provides four
 SURFACE:The city covers an area of distinctive seasons, short in
16,410 km2 , including 6,338 km2 spring and autumn yet long in
of plain, 38.6% of the total, and winter and summer.
10,072 km2 of mountains, 61.4%
of the total.
Currently, Beijing Tourism Commission
mainly undertakes the following duties
(1)strategic planning: formulating (3)marketing: formulating and
and organizing the implementation implementing tourism marketing
of the city’s tourism development strategies, presenting and
strategy, five-year development promoting the city’s tourism image,
plan, action plan and policy (4)industry management:
measures; overseeing the enforcement of
(2) tourism development: tourism laws and regulations,
overseeing the protection and drafting and organizing the
development of tourism resources, implementation of local legislations,
tourism destinations and routes and supervising the order of tourism
new tourism businesses, market and quality of tourism
coordinating and providing services services, managing the special fund
for tourism investment, promotion for tourism development,
and major tourism projects;
With seven UNESCO heritage sites, Beijing is also the city with the largest number of world heritages
globally.
Beijing has 99 key cultural sites under state protection, five national geological parks, 15 national forest parks
and 151 registered museums, including the National Museum of China, the largest museum in the world, and the
Palace Museum, one of the world’s five largest museums.

Supply of Tourism Industry

As of 2016, Beijing had 235 class-A tourist
attractions (including eight 5A ones), 504 star-
rated hotels, 1,282 budget hotels, 2,117 travel
agencies, 41,811 certified tour guides, 141 star-
rated folk villages, 4,008 folk households, 647
distinctive businesses and 33 distinctive tourist
towns and villages. In recent years, Beijing has
made continuous efforts to explore potential
tourism consumption, with a focus on
cultivating “must-buy, must-eat, must-see and
must-stay” tourism products.
Size of the Tourism Market
There has been a steady increase in
tourist arrivals and tourism revenue,
both ranking on top of Chinese cities.
In 2015, Beijing received 273 million
domestic and international tourists,
generating CNY·460.71 billion
(US$·73.95 billion dollars, according to
the average exchange rate of RMB
against the US dollar by 2015) of
tourism revenue. Between 2010 and
2015, tourist arrivals increased by
48.3%, or 8.2% per annum; and
tourism revenue rose by 66.4%,
10.7% per annum. In 2016, the
number of domestic and international
tourists visiting Beijing totaled 285
million, up by 4.6% year-on-year, and
total tourism revenue reached
CNY·502.1 billion (US$·75.5 billion,
according to the average exchange
rate of RMB against the US dollar by
2015), up by 9%.
 Investment in the Tourism
Industry

 In 2016, fixed-asset investment of

tourism-related industries in Beijing
reached CNY·79.55 billion (US$·11.96
billion), up by 11.7% year-on-year,
accounting for 9.4% of the total fixed-
asset investment of the city.
Revenues from Tourism
SALES
 In the 2016 tourism revenue of
Entertainment
Beijing, 16.57% comes from long- 3%
Long distance
distance transportation, 18.38% from transportation
18%
accommodation, 21.08% from
catering, 29.16% from shopping, Shopping
31%
9.24% from sight-seeing and
entertainment, and 5.58% from others
Catering
(transport in the city, post and 22%

telecommunication). This shows

catering and shopping are the main
sources of tourism revenue for Beijing Accomodation
19%
Visit
7%
Tourism jobs
 As of the end of 2015,
the number of jobs
provided by the tourism
industry totaled 990,000
in Beijing, up by 69,000
over the 2010 figure,
accounting for
approximately 8.4% of
the total jobs in the city.
Vision for Tourism Development
According to the 13th Five-Year Plan of
Beijing Municipality for Tourism and MICE
Development, Beijing will work for the goal
of building a “first-class international tourism
city” by leveraging the important role of
tourism as a key functional industry of the
capital city and boosting the stature of
tourism as a pillar industry of its economy.
Efforts will be made to turn tourism into a
leading industry in urban development and
regional transformation, a livelihood industry
that delivers job opportunities and higher
income for the people and a happiness
industry for better quality of life, and build
Beijing into the most favored destination city
for overseas 22 / 74 tourists as well as the
leading tourist city in China and the most
visitor-friendly capital city.
Average occupancy rate in star-rated
hotels The average occupancy rate of the
504 star-rated hotels in Beijing also
demonstrates a visible seasonable
feature: January and February are the
slack season. Occupancy rate is the
highest in July and August, and mostly
between 60% and 70% in other months.
Apart from star-rated hotels, as of 2016,
Beijing had 1,282 budget hotels.
According to the annual reports of listed
companies, the occupancy rate is over
80% for most of the budget hotels. With
the rapid expansion of budget hotels, the
market space for low star-rated hotels
has been further squeezed. Two-star
hotels that provide homogenous services
will be gradually eliminated by the
market. In addition, Beijing also has 141
star-rated folk villages and 4,008 folk
households, as well as numerous motels,
hostels and B&Bs, providing a diverse
package of accommodation facilities for
tourists.
Cilp presentation
tourism in Beijing
 Beijing has conducted a vigorous tourism marketing
campaign in recent years:

•Since 2016, Beijing Tourism Commission has organized a series of tourism

promotion events on the theme of “Restart the Maritime Silk Road, Discover New
Beijing” in India, Vietnam and Russia, presenting the unique charm of Beijing from
six different perspectives, i.e. ancient imperial capital, Peking traditional operas and
arts, modern fashion, leisure life, dynamic Winter Olympics and beautiful
countryside.
•In 2017, Beijing has enhanced cooperation with overseas Chinese restaurants,
Confucius Institutes, key Chinese airline companies, major domestic and
international airports and important media organizations to showcase Beijing’s
magnificent natural landscape, colorful folk culture and distinctive tailor-made
tourism resources and products (including traditional Chinese medicine tour, sports
tourism, exhibition and festival tourism and tour of classic cultural sites and
museums), and launched a tourism promotion campaign on the theme of “Beijing
Gourmet”.
 Festivals/Events celebrating in Beijing

• 1. Chinese New Year-also known as Spring Festival

or Chunjie in Chinese. It is also a prime time to visit Beijing
and experience the local culture, with traditional visits to
temples, celebrations in bars and at festivals, and a lot of
Temple Fairs throughout Beijing.

• 2. Dragon Boat Festival usually happens in June, and although

on the decline in modern times, still has some exciting
traditions to experience. For example, there is dragon boat
racing, which is now also an international sport.

• 3. The Huangyaguan Great Wall Marathon usually happens in

May, and is a marathon that is run on the Great Wall, making
it a one of a kind marathon. A quarter of the 42.2 kilometer
race is run on the wall, and racers have to climb 3,700 steps.
The course is unusually difficult and has been said to be
brutal, but the sights are gorgeous and it is a one-off
experience.
 BEIJING FOOD
• Beijing roast duck, or Peking Duck, is the epitome of
Beijing cuisine and the dish you must try when visiting
Beijing. The dish is mostly esteemed for the thin, crispy
skin, with authentic versions of the dish serving mostly
skin and little meat.
• Beijing tea soup is also called Dragon Tea (龙茶)
because the teapot for making it has a dragon-headed
spout.
• Green Tea Ice Cream
• Donkey Burger
谢谢