Enterprise

Directorate
On Job Training
Management Trainee

http://www.free-powerpoint-templates-design.com
Marketing Concept
Subscribe Decision Process

Need Recognition

Purchase Evaluation Information Search

Purchase/Subscribe Evaluation of
Decision Alternative
(Kotler and Amstrong; 2003)
Marketing Concept
Subscribe Decision Process

Need Recognition

Purchase Evaluation Information Search

Purchase/Subscribe Evaluation of
Decision Alternative
(Kotler and Amstrong; 2003)
COMPETITOR
WEBSITE COMPARISON
 Core Information in Business Website
(Sanjaya & Tarigan, 2009)

Firstmedia Biznet LintasArta Moratel Telkom Indosat

Content
No business.firstmedia.com www.biznetnetworks.com www.lintasarta.net moratelindo.co.id www.telkomdigitalsolution.com indosatooredoo.com/id/business
Indicator
Supporting
Product
Preview in
1 Information/N - Menu Bar Headline Preview in Homepage Headline
Homepage
ews

Product •Preview
Illustration Available in 1 Page
Advantage •Preview Desc. (Download
2 - with Advantage and - -
(Download Brochure)
Pricelist
Brochure)
Visualitation
•Available in Only •Company Profile in
3 - Only Description Only Description
every product Description Homepage

Supporting
Attachment
YES (Brochure & YES (Brochure
4 Document - - YES (Brochure) -
megazine) & megazine)
 Core Information in Business Website
(Sanjaya & Tarigan, 2009)

Firstmedia Biznet LintasArta Moratel Telkom Indosat

Content
No business.firstmedia.com www.biznetnetworks.com www.lintasarta.net moratelindo.co.id www.telkomdigitalsolution.com indosatooredoo.com/id/business
Indicator

Media to Live Chat, Email &

5 Email & Phone Email & Phone Email & Phone Email & Phone Email & Phone
Interact Phone

6 Payment tools - - - - - -

Communicatio
n and
7 Email & Phone Email & Phone Email & Phone Email & Phone Email & Phone Email & Phone
Complain
Channel

Only List of Customers In videos, connect to Youtube

8 Testimonial - - - Yes, available in homepage
in HomePage Channel
 Core Information in Business Website
(Sanjaya & Tarigan, 2009)

Firstmedia Biznet LintasArta Moratel Telkom Indosat

Content
No business.firstmedia.com www.biznetnetworks.com www.lintasarta.net moratelindo.co.id www.telkomdigitalsolution.com indosatooredoo.com/id/business
Indicator

9 Visitor Tracking YES YES YES YES YES YES

10 Special Offer Yes (In HomePage) Yes (In HomePage) - - - -

Highlight
Create Newspaper & YES (Highlight on YES (Highlight
11 Newest - YES (Highlight on Homepage) YES (Highlight on Homepage)
Available to Download Homepage) on Homepage)
Information

Searching Available in Available in Menu Bar (Categories by

12 Available in Menu Bar Available in Menu Bar Available in Menu Bar
Information Menu Bar Menu Bar Industry and Solution)
Website Traffic
traffic share
pages/ avg visit bounce
Web Total visit
desktop mobile visit duration rate

Moratel 186,386 42% 58% 13.58 0:22:44 30.7%

Biznet 1,497,000 51% 49% 7.9 0:08:01 64.2%

Telkom solution 7,006 76% 24% 2.16 0:02:31 52.0%

Lintasarta 197,499 19% 81% 1.56 0:01:27 75.0%

Firstmedia 10,501 42% 58% 2.52 0:01:13 55.0%

CHANNEL OVERVIEW
Channel Overview
Web Total visit social organic paid display
direct email referral
media search search ads

Moratel 186,386 74.0% 3.1% 5.1% 4.4% 12.2% 0.0% 0.1%

Biznet 1,497,000 48.2% 1.3% 22.4% 3.3% 22.7% 0% 1.9%

Telkom
solution
7,006 45.3% 0.0% 2.6% 2.9% 49.2% 0.0% 0.0%

Lintasarta 197,499 34.8% 1.0% 1.3% 0.5% 62% 3.0% 0.0%

Firstmedia 10,501 83.3% 0.0% 4.9% 0.0% 11.8% 0.0% 0.0%

Social Media Detail (refer to website)

Channel
Web
facebook twitter Youtube WA Slideshare

Moratel 2.9% 0.0% 65.0% 27.0% 4.0%

Biznet 12.9% 7.15% 47.5% 20.4% 11.91%

Telkom solution 75.0% 25% 0.0% 0.0% 0.0%

Lintasarta 64.6% 0.0% 0.0% 35.4% 0.0%

SOCIAL MEDIA
ANALYSIS
The Main Objective of Digital Marketing
Demand Wave Survey

Improve Brand Awareness 14% 10% Increase Marketing ROI

3% Other

Deliver Quality Leads 38%

28% Drive More Leads

Increase Web Traffic 7%

 Digital Marketing Channels
Demand Wave Survey

95% 93%
88%
Digital Marketing Channels
75% Which of the following channels are part of your digital
67% marketing mix?
64%
Drive Leads Channels
44% 47% 47%
Which of the following channels drive leads for you?

28%

Email Social Media Organic Search Paid Search Display

 Social Media Performance
B2B Digital Marketing

100 Which of the following social media channels

are a part of your digital marketing mix? Linkedin

Twitter

Facebook 92%
Youtube 87%
50 Instagram 76%
Others 67%
15%
13%

0
 Social Media Characteristics
By

• Open Interaction • Public Opinion • Business Relation • Happiness

• Believe Shared • Efficient • Improving Business Expression
Information Information Network • Self Imaging / Self
• Informal • Deep Thinker User • Formal Connection Branding
Connection • Dynamic User
CONTENT ANALYSIS
Social Media Posting
 Social Media Analysis Method
Content Analysis

Social Media Big Data: Crawling Social Media Post Pattern and Structure
Interaction Social Media Post Database Content Analysis
 Dominant Posting Category
CORPORATE
TESTIMONY CORPORATE VALUE
Giving the value and corporate
Giving evidence about quality services commitment

CORPORATE
INFORMATION NEWS
Giving Information about corporate
ABOUT achievement, corporate event, and
TECHNOLOGY Collaboration with other Organization

Share about technology knowledge and

deliver corporate branding if the corporate is
support technology update

PRODUCT SERVICE
Promotion about product, adventage of
service and update features
 Content Analysis
Post Category

Product Corporate Service Information Corporate

About
Service News Testimony technology
Value

Go to product Go to National Press

Moratel or Web News Link to Youtube Full description Full description
web

Full description Watching directly or Watching directly or

Lintasarta Full description Full description
Link to Youtube Link to Youtube
Account

Ooredo Go to product
Full description Watching directly Watching directly Full description
Business web

Telkom
Solution
Go to homepage
web - - - Full description
 POSTING SCHEDULE
Social Media

DAY TRAFFIC TIME TRAFFIC

40 80

70
35
60
30
50
25
40

20 30

15 20

10
10
0
5

0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Lintasarta Moratel Indosat Telkom solution Total Lintasarta Moratel Indosat Telkom solution Total
 POSTING SCHEDULE (2)
Social Media

LINTASARTA INDOSAT BUSINESS

• 1 post every 2 days
• 1 Post every 1-3 days
• Information Product Post is
• Information about technology post
Dominant Post (Every 5 days)
is related about their product
• Ask the Opinion is related to
• Information about technology
Information about Technology
mostly followed by product
promotion or corporate news post

• 2 Posts / day
• Dominating by product description
• 1 post every 2 days
and information about product
• No Repetition Categories
• Simple description and drive to
homepage web

MORATELINDO TELKOM SOLUTION

 Content Recommendation
If We Create Social Media

Twitter Facebook
• Corporate News • Product
• Product (Highlight) • Corporate News
• Corporate Value • Corporate Testimony
• Information About Technology
• Corporate Value
Link Attachment • Quiz

Complete Desc, Photo,

Video, Link Attachment
Linkedin
• Product
Instagram
• Corporate News • Product
• Corporate Testimony • Corporate Testimony
• Information About technology • Information About Technology
• Corporate Value • Corporate Value
• Quiz
Complete Desc, Photo, Infographics and Video
Video, Link Attachment Content
 How We Maintain The Content
Poster Write Ensure The Attach
Product Select
Design by The Product Page Product POST
Service The Topic Mercom Caption is Up to Date
Link

Ensure Poster Write

Corporate News Posted Design by The
Attach
POST
News in Website Mercom News Link
Caption

Contact Offer Special Write

Take Video
Testimony Services for Upload on Attach
The Testimony
or, Record The POST
the Caption Youtube Video Link
Customers Content Caption

Information Poster Write

Select
Design by The POST
About Tech. The Topic Mercom Caption

Corporate Select
Poster Write
Design by The POST
Value The Topic Mercom Caption