IBM WATSON MARKETING AUTOMATION SOFTWARE

Generally, useful data gets lost, thus IBM WATSON marketing automation software
provides the tools needed to find the right plan.
Delivering the expectations of the customers.
What IBM Campaign Automation
Offers
1. Journey Design
 Building Journey maps for online
and offline customers for
interactions.
 Building customer story boards
allowing to achieve marketing
objectives.
 Also designs where and when to
send it.
2. Advanced Targeting
 Uses customer data like;

 LOCATION
 TIME
 LOCAL WEATHER
CONDITIONS

 To send the RIGHT message in

the RIGHT place at the RIGHT
time.
Sources used for targeting
 3. Open Market Ecosystem

 Allows to connect 1st and 3rd

party data.
 Behavioral data can flow
freely in the ecosystem
4. Multi Chanel Automation
 Drag and drop element allows to automate
and execute sophisticated campaigns across
channels using a single interface.

 After the campaign is designed,

Customizable Campaign design (path builder)
5. Lead Management

 Points are given to activities where lead is

found. For Eg: Website visits, Email opens
 This allows to capture, manage better leads.
6. Performance Insights

 Gives you new and innovative ways to

understand campaign performances and
business impact.
 Also allows to refine and revise campaigns.
7. Marketing Results

 Shows the ROI : Return on Investment on Campaigns.

 Helps plan a budget and track spending, which provides
results for the organizations.