STRATEGIES FOR E-CIGARETTE SUPPORTERS

1. Engage with the media as much and as often as

possible.
2. Make friends with investigative journalists.
3. Help them understand the dirty tricks of Big
Pharma and Big Tobacco overseas and why it is
not surprising it is also happening in Malaysia.
1. Engage with politicians who are understanding
4. Appear more often in media articles and
and sympathetic
events so the public slowly begin to accept 1. MEVTA & MOVE should merge.
2. Persuade PM to make a decision on interim vaping as safer than smoking and a gateway to
approval to continue the business cessation. 2. Work out differences, collaborate for the
betterment of the Industry.
3. Upon agreed terms and conditions agreed by
all parties 3. This is War. You need only 1 Captain with an
Able Lieutenant.
4. Certain grace period for KKM to draft new
policies on regulating e-cigarettes 4. Pool your resources – achieve better results.
5. Push for amendment to Akta Racun 1952, on 5. Speak with 1 Voice to the Govt.
MEDIA
page 37, to include e-liquids under exemption 6. Don’t allow them the chance to divide and
same as tobacco. conquer.
INDUSTRY
6. Change the Minister to a Malay ASSOCIATIONS
POLITICS
1. Brewers must be registered businesses with
real business premises.
BREWERS 2. Brewers must register with BPFK
E-Cigarette & E-LIQUIDS [http://portal.bpfk.gov.my/]
Industry in 3. e-Liquids must follow strict BPFK approved
1. Ensure sellers sell only tested and proven high HARDWARE standardized labeling.
& USERS
quality kits, mods, batteries, chargers etc (a bit Malaysia 4. E-Liquids containers must be child-proof.
difficult but worth looking into)
5. Nicotine content limits must be controlled by
2. Be in the forefront of user education. BPFK, and all brewers must abide by the set
BIG
3. Promote vaping etiquette PHARMA limits.
6. How to control Safety of ingredients
KKM
7. How to control Safety of vapour

1. Engage with KKM. Always be professional and
courteous. No antagonism. Present the facts to the
best of our ability.
2. Provide as many creative solutions as possible to
find a middle path where KKM will not lose face.
3. Study the relevant Akta so we can understand how
we can work within the Akta or suggest
exemptions.
4. Advise the members not to issue any comments or
statements against KKM that may be interpreted as
coming from MEVTA.
BIG
TOBACCO
1. Beware of Big Pharma very worried about e-cigarettes.
Suspected to be engaging in dirty tricks to demonize e-
cigarettes.
1. Beware of Big Tobacco also very worried about e-
2. Novartis, Smithkline Glaxo and Johnson&Johnson are the 3
cigarettes, and suspected to be engaging in dirty tricks
main pharma companies with registered smoking cessation
to demonize e-cigarettes.
products containing nicotine. See next page.
2. Their strategy more devious. Game plan as below.
3. Plain to see smoking cessation more successful with e-
3. They develop their own e-cigarettes, and at the same cigarettes than their registered gums, lozenges, inhalers
time behind the scenes putting pressure on the and patches. Not surprising they want to kill e-cigarettes.
government to kill e-cigarettes.
4. Must research to find out any links and money transactions
4. If they fail to kill e-cigarettes they will also join the between these companies and KKM.
industry. Then start swallowing up the competition.
5. See for example page 4 here :
5. Finally push up the costs of vaping to a level where http://www.apsresp.org/congress/apsr2015/final-
users will go back to smoking tobacco cigarettes. announcement.pdf
BIG PHARMA REGISTERED NICOTINE PRODUCTS
 USEFUL REFERENCES

Know Your Enemy

Anti-Smoking Groups Accepted Money

Look at the Sponsors