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Public Relations
Why study public relations?
Chartered Institute of
Glasgow Chamber of Building
commerce
Glasgow City Council
Builders’ Union
National Assoc of Home Media UK
Builders
Scottish Parliament
Scotbuild Homes is a fictitious Glasgow building company.
What PR is not
Advertising
Marketing
One Definition of Marketing:
Marketing is the wide range of activities
involved in making sure that you're continuing
to meet the needs of your customers and getting
value in return. Marketing is usually focused on
one product or service.
Publicity generating
events where
common: In 1881
Scottish grocer
Thomas Lipton
arranged for ‘the
world’s largest cheese’
to be delivered to his
store in Glasgow.
Three Stages of PR Development in
the Industrial Age