ENERGY STAR®

SALES ASSOCIATE TRAINING

Ceiling Fans
What is ENERGY STAR?

ENERGY STAR is a
government-backed program
that helps consumers identify
energy-efficient products.

ENERGY STAR qualified

products:
• Save energy
• Save money
• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase
among all consumer emblems, similar in ranking to the Good Housekeeping Seal. 3
ENERGY STAR Sales Value

In 2010 alone, Americans—with the help of ENERGY STAR—saved nearly $18

billion on their energy bills and prevented greenhouse gas emissions equivalent to
the annual emissions of 33 million vehicles.

Consumer awareness and desire for efficiency savings is high

More than 40% of U.S. households knowingly purchased an ENERGY STAR-labeled
product in the past year. Of these purchasers:
• About 75% report the label as influential in their purchasing decision.
• About 80% report they are likely to recommend products that have earned the
ENERGY STAR to friends.
– 29% of these households reported they were "extremely" likely to
recommend ENERGY STAR-labeled products.

Source: 1) ENERGY STAR Overview of 2010 Achievements, March 2011. 2) EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of
ENERGY STAR for 2010: Analysis of 2010 CEE Household Survey. U.S. EPA, 2011. 4
ENERGY STAR Ceiling Fans: Criteria

Qualified Ceiling Fans:

• Move air up to 20% more
efficiently than conventional
models due to improved motors
and blade design
• Include laboratory verification
• 30-year motor warranty
• 2-year light kit warranty
• 1-year component warranty

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ENERGY STAR
Ceiling Fans with Light Kits
ENERGY STAR qualified fans with light kits:
• Are about 50% more efficient than conventional fan/light units
• Feature CFLs that only need to be replaced once every 7 years on
average—convenient for hard-to-reach ceiling fans
• Qualified light kits produce about 75% less heat than standard
incandescent lighting
• Distribute light more evenly than standard light kits
• Provides the right fit so the bulb hides easily behind the fixture glass

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Saving Energy = Saving Money

• Ceiling fans with lights that

ENERGY STAR qualified have earned the ENERGY
products use less energy
and cost less to operate STAR save $165 in energy
resulting in: costs over the fan’s 10-year
lifetime.
• Qualified fans with light kits
are about 50% more energy
efficient than conventional
fan/light units.

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ENERGY STAR Ceiling Fans:
Save Money All Year

Ceiling fans can be used Summer Months

year-round to maximize Adjusting the thermostat when the
energy and cost savings fans are in use can save money on
costly air conditioning bills.

JAN FEB MAR Winter Months

Save on heating bills by reversing
APRIL MAY JUNE the airflow direction and operating
the fan on low speed to push warm
JULY AUG SEPT air that is trapped at the ceiling
down into your living space.
OCT NOV DEC

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Saving Energy Helps
Protect the Environment
• By choosing ENERGY STAR
qualified ceiling fans, consumers
can help reduce the risks of
global warming by preventing
greenhouse gas emissions
caused by burning fossil fuels at
power plants.

• Last year alone, Americans—with

the help of ENERGY STAR—
prevented greenhouse gases
equivalent to the emissions from
33 million vehicles.

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ENERGY STAR
As Your Sales Partner
• Create Business Value
– More than 80 percent of American households:
• Recognize the ENERGY STAR label.
• Have a high or general understanding of the ENERGY STAR label.
– Differentiate your organization:
• Arm your staff with knowledge
• Provide your customers products of choice
• Create Social Value
– Decelerate climate change by preventing greenhouse gas emissions by
reducing energy use with ENERGY STAR qualified products
– Lower energy bills for consumers and businesses
– Boost your brand’s environmental image

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ENERGY STAR
Ceiling Fans Overview
ENERGY STAR:
The government-backed program dedicated to helping consumers save money and protect
the environment through superior energy efficiency. Look for the ENERGY STAR label on
qualified ceiling fans.

ENERGY STAR Qualified Ceiling Fans

• Move air up to 20% more efficiently than conventional models
• Qualified fans with light kits are about 50% more efficient than conventional fan/light units
• Save $165 in energy costs (with light kits) over the 10-year life of the fan
• Help prevent climate change by reducing the greenhouse gas emissions caused by
burning fossil fuels at power plants

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A user-friendly and easily navigable micro-site containing training tools for partners.
Users can navigate throughout three main categories to find training resources relevant
to them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits
• EASY: Access to all ENERGY STAR training materials and resources on your own

• ACCURATE: The most current training materials to share with your sales
associates for increasing the sale of ENERGY STAR qualified products and
services
• RELEVANT: A location for collaboration and idea exchange with other partners

To LEARN MORE, visit the ENERGY STAR Training Center page at:
www.energystar.gov/training
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